"A tendência começou na época da troika, mas tem também sido validada pelo Tribunal de Contas: na altura de avaliar uma proposta de obra pública, as entidades adjudicantes devem dar predominância aos critérios objectivos, e impedir que os aspectos subjectivos tenham grande valor, de forma a aumentar a transparência e a evitar a corrupção. O critério preço será sempre um dos mais objectivos, pelo que a forma como ele é determinado é muito relevante....A forma como o critério preço está a pesar nos concursos (no caso do último lançado pela Metro do Porto, o factor preço pesa 80% na análise das propostas) e aquilo que consideram ser uma estratégia das empresas estrangeiras em ganhar o mercado português regressa agora ao topo das preocupações das empresas portuguesas, que estão a ter dificuldades em ganhar os concursos."
terça-feira, julho 07, 2020
Um país de amadores
"get out the squeeze box"
"Segway will produce the last of the two-wheeled personal transporters after which the company was named....Its manufacturer now generates far more revenue from kick-scooters, e-skates and other “micro-mobility” products that threaten pedestrians’ pavement stroll....Olympus agreed last month to sell its camera division, part of the group since 1936, following three consecutive years of operating losses. In May, General Electric finally announced the sale of its lightbulb business, which traced its history back to Thomas Edison’s invention....The onset of lockdown forced companies to take quick decisions, and accelerate pending changes. In the same way, as businesses enter a lengthier, but no less brutal, period of uncertainty, their owners, directors and executives are unlocking strategic changes that might otherwise have become bogged down by sentiment or inertia.[Moi ici: Ao ler isto fiquei a pensar nisto que li no mesmo número do FT de ontem "Spain signals furlough extension into 2021 for worst hit sectors". Quando não se é encostado às cordas não se faz o soul searching que leva a decisões corajosas. A borboleta que é ajudada a sair do casulo nunca consegue levantar voo]The buzzword, as ever, is focus. As I have noted before, it can be dangerous to sweep away old habits hastily, but numerous chief executives attest that the crisis is stripping away resistance to big corporate decisions.[Moi ici: O artigo continua com a Lixil, a empresa do CEO que falou do lockdown como a disguised blessing, continua com a BP e a ABB]...proceed in a “fact-based and unemotional manner”. If he does, it seems inevitable that ABB will put some of its “heritage brands” on the block in due course.Plenty of companies now face questions of survival. Some may be forced into fire sales of assets. Those who are likely to succeed, though, will simply be speeding up a process of constant, cold-eyed assessment of their assets that was under way well before the pandemic incinerated their strategy plans.Such companies, whether they realise it or not, are disciples of Peter Drucker’s philosophy of “systematic abandonment”, which the management thinker considered to be a prerequisite for future growth. Every two or three years, Drucker advised, executives should ask themselves: “If we did not already produce this product line or did not already serve this market, would we now, knowing what we know now, go into it?”...[Moi ici: E dedicado aos não fanáticos, a maioria na qual não me incluo, que apoiam o ministro Pedro Nuno Santos na aquisição da TAP por questões ideológico-sentimentais, este último trecho] Knowing what we know now, clinging on to underperforming businesses merely for emotional or historical reasons is unwise. It is time for executives to get out the squeeze box and start playing."
segunda-feira, julho 06, 2020
Sem fazer escolhas
"rethink your product mix and pricing strategies"
"As these initiatives suggest, you’ll want to rethink your product mix and pricing strategies in response to shifting customer needs. Purchasing behavior changes dramatically in a recession. Consumers increasingly opt for lowerpriced alternatives to their usual purchases, trading down to buy private label products or to shop at discount retailers. Although some consumers will continue to trade up, they’ll do so in smaller numbers and in fewer categories. ... Whatever your business, determine how the needs, preferences, and spending patterns of your customers, whether consumer or corporate, are affected by the economic climate. For example, careful segmentation may reveal products primarily purchased by people still willing to pay full price. Use that intelligence to inform product portfolio and investment choices."
domingo, julho 05, 2020
Sempre do lado do problema, nunca da solução
"Seek advantage in adversity. Don’t merely endeavor to mitigate risk or damage or restore what was; rather, aim to create advantage in adversity by effectively adjusting to new realities.Look forward. In the short run, a crisis many appear tactical and operational, but on longer timescales, new needs and the incapacitation of competitors create opportunities. Crises can also be the best pretext for accelerating long-term transformational change. One of the key roles for leaders is therefore to shift an organization’s time horizons outward."
"If they can’t sell a price increase I don’t want them on my team"
"The best thing a salesperson can sell is a price increase. Pricing is so important – in fact, it is the most important profit lever. Pricing is one of the most fundamental aspects of any business – every company has to set prices for its products and services. If the world was a rational place, pricing management would be a core competence of every firm, but in reality it almost never is.The beauty of pricing, and price increases in particular, for sales leaders is that it all drops straight through to the bottom line. As one recently remarked to me about her salesforce, “If they can’t sell a price increase I don’t want them on my team."At the same time, we know that many salespeople hate even the thought of price-related customer conversations, let alone price increases."
sábado, julho 04, 2020
Ressignificar as experiências
"Viver é estar sujeito a passar por momentos bons e ruins, que nem sempre – ou quase nunca – estão sob nosso controle.Trechos retirados de "Ressignificar: significado, como fazer e benefícios"
No entanto, como vamos reagir a determinadas circunstâncias é uma escolha. Cabe a você decidir se uma crise existencial, por exemplo, vai deixar ensinamentos ou vai servir apenas para lamentações e vitimizações.
...
por mais difícil que a realidade pareça, sempre há uma alternativa.
...
Nos dualismos da vida, a ressignificação é o que nos faz olhar para o lado bom quando a impressão é que só existem coisas ruins para extrair.
Copo meio cheio ou meio vazio?
Preferir sempre olhar pelo lado positivo e priorizar o otimismo ao pessimismo é escolher a ressignificação.
Mas há outros benefícios que buscar outro significado para as nossas experiências pode ter."
"When we talk about resignifying one’s experiences, we’re talking about changing their meaning and seeing them from a new perspective, one that’s less distressing and exhausting.Trechos retirados de "Resignifying Experiences is Essential for Change"
...
Each of your experiences is associated with an emotion. And the meaning you attribute to each experience will always be tied to it. Therefore, giving it another meaning is going to make you focus on a different emotion.
...
Resignifying former experiences is essential for transformation. It’s your choice to either transform or remain stagnant and unable to fly."
Concentrar a energia na acção
Muita gente tem dificuldade em lidar com o abstracto, mas quando a ideia aparece escrita numa folha de papel, quando se torna em algo de concreto, normalmente impele à acção.
sexta-feira, julho 03, 2020
"Lives of quiet desperation"
"Lives of quiet desperation.What is called resignation is confirmed desperation"
"... faltou sempre o dinheiro que o "Portugal profundo" preferiu gastar na "ajuda" a "empresas em situação económica difícil"...
"there is no single way to be rational"
"For an individual, choosing the strategy most likely to succeed maximises expected winnings. But a group made up of such optimising individuals is eventually wiped out by infrequent calamities. As a result, the groups whose genes come to dominate are those who apply ‘mixed strategies’, varying their habitat. The American political scientist James Scott describes the reality of this in the history of ‘scientific’ forestry. Planting the ‘best’ trees led to monocultures which were in due course wiped out by previously unknown parasites. The Irish potato blight was able to devastate that country’s agriculture – leading to at least a million deaths from disease and starvation and to substantial and prolonged emigration from the island – because the potato had been identified as the optimal crop for that country’s conditions and so the country’s food production was poorly diversified. Humans are all better off because we are all different, and because there is no single way to be rational; we give thanks for our current state to St Francis and Oscar Wilde and Steve Jobs and to millions of people who became skilled at their own specialist but routine tasks.”
quinta-feira, julho 02, 2020
A conspiração continua
"A taxa de desemprego deverá ter diminuído para 5,5% em maio, segundo a estimativa rápida publicada pelo Instituto Nacional de Estatística (INE) esta quarta-feira. Os dados finais do desemprego de abril mostram que a taxa de desemprego se situou em 6,3%, o mesmo valor provisório que o INE já tinha divulgado no início de junho....A população desempregada terá situado-se em 267,9 mil pessoas, uma diminuição de 16%, ou 50,9 mil pessoas, em comparação com o mês anterior, e de 19,2% ou 63,7 mil pessoas, face a três meses antes. Em comparação com o período homólogo de 2019, a população desempregada caiu 21,9%, o equivalente a 75,2 mil pessoas."
Empresas estratégicas
"#5 “When you say ‘strategic’ account, I hear ‘loss-making’ account” (Gamblers’ fallacy).I am afraid this one is one of my own quotes, borne out of experience. When looking for outliers within a client’s customer portfolio, a few blue-chip names often show up with both low revenues and margins. The usual explanation given for this is that it is a “strategic account”, often a firm that has had the potential to be a key account but for some reason is not. The assumption is that, if we keep trying, the bad luck will eventually reverse. To try to encourage growth, increasingly better offers are put on the table. If such a client ever were to grow to the size of a key account though, it would then expect even bigger discounts and so the account would end up underwater, if it is not already. The reality is usually that the service level from a competitor is superior, that switching costs are prohibitively high and/or that the client is happy to dual-source to keep their primary supplier on its toes. At some point it will be worth directing your energies elsewhere."
quarta-feira, julho 01, 2020
"Turn, turn, turn"
"They had 50% of the computer industry’s revenue but 90% of its profits. They used FUD—fear, uncertainty and doubt—to freeze out competitors. But IBM was vulnerable. A loose horizontal confederation threatened its power: Intel processors, Microsoft’s operating system, Western Digital hard drives and Compaq hardware, along with Lotus, Adobe and Microsoft applications, added up to a “Virtual IBM” and eventually toppled the giant. The same thing happened in the late 1990s with AT&T. A horizontal internet of network equipment, browsers and websites created a Virtual AT&T and toppled the vertically integrated telecom....Apple has become IBM, it’s become AT&T—a vertical giant waiting for a future David to come along with a horizontal slingshot..If I were an investment banker today (Lord help me) I’d be running around pitching a Virtual Apple. Neutralize its strengths and then attack new markets....Unit sales of iPhones and iPad peaked years ago. As the company runs out of new customers, growth is coming from adjacent markets like watches and earbuds, and from online services. And now the Justice Department is investigating its app store for abuse....Remember, IBM didn’t fail overnight—it took decades. But its growth rolled over and the stock market eventually figured that out and cut off access to cheap capital."
A rapidez é fundamental
"Takeaway: Commercial agility is keyWe expect most companies to experience the demand extremes and the stresses of at least two of these scenarios in the next 18-24 months, perhaps even simultaneously depending on how the pandemic progresses in different markets around the world. Whether a company or industry can move to a better position, or defend a desirable one, will come down to their commercial agility. This is the ability to make resilient offer design, sales, cost management and pricing decisions with unprecedented speed and flexibility – over and over again – until some form of equilibrium returns to their market.In this crisis, you have to be faster. You have to reduce your capacity faster, but you also have to bring it up faster. You need to defend the top line and find growth earlier than later."
"We don’t see the point in crystal balling whether the market will go up or down by one, two, three, four, or five percent. We can’t predict the exact scenario for the rest of the year or tell you whether things will brighten up in seven, eight, or 15 months. Instead, what we are most interested in is what needs to change. How are customer needs evolving and how do companies need to respond in terms of their sales, marketing, and pricing approach? We look at demand, not just in terms of volume swings, but also whether behavioral changes in customers will be permanent, and how to react to them....If your industry belongs to the nine in ten outside of the thriving category, then you need to take action now!"
terça-feira, junho 30, 2020
"do I really need to sell a brand?"
"do I really need to sell a brand? Isn't that just a distraction--a way to push an inferior product by confusing the buyer with a bunch of piffle paffle? Isn't my product the most important thing?...Let's face it, without a story, your product is likely just a commodity. Commodities do not sell themselves. It's the stories, myths, legends, grifts, and shticks that we tell about our products that do the heavy lifting. Nota bene: They don't have to be true. They just have to be interesting....Product attributes are never enough--unless your product attributes are exclusively yours or no one else has owned them yet."
Por cá, basta torrar impostos na TAP e na EFACEC para ficarmos todos bem!
"If you’re looking to predict the shape of the economic recovery in the United States – be it V, W, L or even K – don’t look at the markets. Take a look at the small and medium-sized businesses that account for 50 percent of the country’s employment. They are the best economic indicator in America right now. They are also in trouble....By mid-April, revenues from personal service businesses – typically a single entrepreneur working, for example, as a locksmith, hairstylist, or pet sitter – were down 80%. These companies are disproportionately owned by minority entrepreneurs, another reason why the pandemic is increasing inequality. In mid-June, almost half of US small business owners said they did not expect to return to normal operations in the next six months, according to a Credit Suisse survey..These companies – from health clubs to restaurants and retailers – employ about half of the US workforce. These are not “strategic” or “high-growth” companies that policy makers and economists generally seek to encourage. But their pain “is a big problem for the macro economy,” as Deutsche Bank Securities chief economist Torsten Slok told me – not least because they provide far more jobs than the S&P 500 companies, which account for only 10 percent of the US nonfarm total wages....You don’t have to analyze public health statistics or wacky analyst reports to get a sense of the real economy in America. Just go down Main Street. The many small businesses that have closed represent two-thirds of the 20 million jobs lost since the pandemic. Some old hotspots, like New York, reopen with caution. But most small business revenue forecasts are not close to normal..A second wave of illnesses would certainly trigger a new wave of layoffs and insolvencies. According to the New York Fed, only one in five small businesses can survive a loss of income for two months. Many small businesses even reduce their rehiring when they reopen. For the most affected areas, things may never return to normal. The Credit Suisse survey found that 17% of hotels and restaurants believe their revenues will never return to pre-Covid-19 levels..The ripple effects from all of this will be huge. Many small businesses are physical, not virtual. They are not designed for locking. They do not have access to world capital. They are rooted in the communities they serve.Their fortunes are not flattered by the liquidity of the central bank. Any investor who really wants to take the economic pulse of America has only to speak to the owner of his local cafe, beauty salon or cinema. They will have a very different reading from that of Wall Street."
segunda-feira, junho 29, 2020
"Risk is failure of a projected narrative"
“The Oxford Dictionary defines risk as ‘the possibility that something unpleasant or unwelcome will happen’,…Risk in its ordinary meaning concerns unfavourable events, not beneficial ones..Risk is asymmetric. We do not hear people say ‘there is a risk that I might win the lottery’ because winning the lottery is not something they would describe as a risk. They do not even say ‘there is a risk I might not win the lottery’ because they do not realistically expect to win the lottery. The everyday meaning of risk refers to an adverse event which jeopardises the realistic expectations of the individual household or institution. And so the meaning of risk is a product of the plans and expectations of that household or institution. Risk is necessarily particular. It does not mean the same thing to J. P. Morgan as it does to a paraglider or mountain climber, or to a household saving for retirement or the children’s education.…Very often, the risks that concern us are not risks to the status quo, but risks to our plans to change that status quo.…We believe the best way to understand attitudes to risk is through the concept of a reference narrative, a story which is an expression of our realistic expectations. For J. P. Morgan, the overarching reference narrative is one in which the bank continues profitable growth. A large corporation will have many strategies for achieving that overarching objective in particular areas of its business and there will be a reference narrative relating to each business unit. Some of these business unit reference narratives may be very risky, but the corporation may tolerate such risks provided they do not endanger the reference narrative of the organisation as a whole.…And since different people start with different reference narratives, the same risk may be assessed by different people in different ways. Risk may not be the same for those who work in an organisation as it is for the shareholders of that organisation.…Risk is failure of a projected narrative, derived from realistic expectations, to unfold as envisaged. The happy father anticipating his daughter’s wedding has in mind a reference narrative in which events go ahead as planned. He recognises a variety of risks – the prospective bridegroom has cold feet, a torrential downpour drenches the guests. There is an implied measure of risk in such assessment – an outcome can fall short of expectations by a narrow margin or a wide one. The scale of that risk may or may not be quantifiable, before or after the event. But this interpretation is very different to the view that has come to dominate quantitative finance and much of economics and decision theory: that risk can be equated to the volatility of outcomes.”
Ingenuidade
"A atenção deve ser concentrada no médio longo prazo. Sempre!Não é a fazer máscaras e viseiras que as empresas vão ter futuro."
"O fabrico de máscaras e outros equipamentos de proteção contra a covid-19 foi um balão de oxigénio para o setor têxtil, mas está a acabar. Com o mercado nacional saturado e as exportações impregnadas de burocracias para a certificação, as encomendas caíram a pique e Portugal já está longe do milhão de máscaras diárias que estava a produzir no início de maio."
A normandagem é como a ferrugem, nunca descansa
"El Gobierno ha modulado recientemente la ley general tributaria que regula las relaciones entre la Administración y los contribuyentes para incluir la posibilidad de realizar inspecciones mediante videoconferencia y adaptarse así a la nueva realidad a distancia que marca el Covid-19."
domingo, junho 28, 2020
Até a Santa Casa da Misericórdia de Lisboa vai ficar bem!!!
Produtividade e tretas académicas
Existe mais variabilidade dentro de um sector de actividade do que entre sectores de actividade.
"João Duque defende que Portugal tem de “procurar setores de elevado valor acrescentado e com valor de marca. E, para isso, é fundamental o associativismo de setor e o estímulo a esse associativismo. Ganhar escala para sermos visíveis, como tão bem fizeram os industriais do calçado, por exemplo." [Moi ici: OMG! Aposto que João Duque nunca estudou o sector do calçado. Recordo a evolução do tamanho das empresas no sector em "Não vai ser nenhum 'lay-off' que as vai preparar para essa transição". Recomendaria a João Duque a leitura da série "Quantas empresas"]
"“Para começar, acho que podemos ir à lista de importações e começar a fazer o que importamos. Se conseguimos passar a fazer ventiladores, porque não outras coisas?”"
"preço médio de um par de sapatos exportado de Portugal: 26.08 USDpreço médio de um par de sapatos importado para Portugal: 10.76 USD"
"Acaso a indústria portuguesa de mobiliário pode competir, num mercado aberto, com os preços do mobiliário asiático?E, no entanto:"A taxa de cobertura das exportações pelas importações do período em referência é de 235%.""
"The Dutch (56%) are more then twice reliant on exports than Greece (21%), Turkey (20%), Portugal (26%) and Italy (24%)"
sábado, junho 27, 2020
Como se aumenta a produtividade por hora de trabalho?
"Portugal é o sétimo país da União Europeia com menor produtividade por hora de trabalho, divulgou este sábado a Pordata, num retrato ao tecido empresarial do país, a propósito do Dia das Micro, Pequenas e Médias Empresas....“Em termos de produtividade por hora de trabalho, face à média da UE27 (=100), Portugal é um dos países com menor produtividade (65% da média da UE27)”, revelou a base de dados estatísticos da Fundação Francisco Manuel dos Santos, que analisou dados de 2018."
Um provinciano muito à frente
"Our thesis is you have to invest in a product to have a chance at the digital media business. [Netflix chief executive] Reed Hastings believes that. What is striking to me is how few people [in news] have tried this. A lot of people are just trying to keep things from falling away.” The New York Times on Tuesday cut 68 jobs, largely in advertising, sparing the newsroom..‘The industry was so flush’Industry executives admit that the news business responded disastrously to the advent of the internet. Premium content was given away for free, while the publisher’s role between reader and advertiser was left wide open for others to intermediate, or replace..“We were extraordinarily naive, because the industry was so flush,” says Terry Egger, a veteran of the news business who recently retired as publisher of the Philadelphia Inquirer. “In the mid-1990s, there was so much profit . . . the internet was a novelty not taken seriously....The question is how far the subscriber model will stretch and whether it could ever replace the income from advertising. “Subscription revenue is more sustainable, it is recurrent, it has a lot of advantages,” says Kristin Skogen Lund, chief executive of Schibsted, the biggest publisher in Scandinavia, the region with the world’s highest density of news subscriptions. “The problem . . . is that the revenue base is simply not large enough. You would need to charge so much for a subscription to sustain the entire cost of running a media site.”
sexta-feira, junho 26, 2020
O canário na mina
‘Come on, this is serious’
"There is no general theory of how best to make decisions. Much of the academic literature on decision-making under uncertainty tries to frame the challenge as a puzzle. All decisions, it is assumed, can be expressed as mathematical problems. And potentially capable of being solved by computers. Your smartphone will tell you what restaurants are nearby, how to get there, and perhaps what you ate last night; but not where and what you want to eat now. The probably apocryphal but nevertheless illuminating story about a decision theorist contemplating whether or not to accept a job offer from a rival university illustrates this well: upon being urged by his colleague to apply tenets of rational decision-making under uncertainty and maximise his expected utility, as his academic papers suggested, he responded with exasperation, ‘Come on, this is serious.’Humans have evolved to cope with problems which are not amenable to probabilistic reasoning...Our brains are not built like computers but as adaptive mechanisms for making connections and recognising patterns. Good decisions often result from leaps of the imagination. Creativity was the quality exhibited by that unknown Sumerian who invented the wheel, by Einstein, and by Steve Jobs. And, as Knight and Keynes emphasised, creativity is inseparable from uncertainty. By its nature, creativity cannot be formalised, only described after the event, with or without the help of equations."
quinta-feira, junho 25, 2020
I see zombies everywhere!
"Money has never been cheaper. Governments and central banks have acted quickly to make it both plentiful and accessible to support companies through the pandemic downturn. The cure, however, has a sting in its tail. As policymakers begin to unwind job retention schemes and other support measures the concern is that economic recovery will be held back by a proliferation of debt-laden companies shuffling across a corporate twilight zone: a whole generation of zombies....Even before the Covid-19 crisis, a decade of low interest rates helped to fuel a rise in the number of “living dead”: companies unable to cover their debt-servicing costs from profits in the long term....The pandemic has created new ones. There are also fears of a proliferation of unviable “zombie jobs”, kept on life support through furlough schemes. People working in sectors struggling under strict social-distancing rules, such as hospitality and retail, are especially vulnerable....Allowing zombie companies to limp along, unable to invest or repay their debts, comes at a cost to the wider economy. Research has shown these companies are a drag on productivity growth."
quarta-feira, junho 24, 2020
Os especialistas versus os generalistas
"A study of behavior at breakfast buffets showed that the first item in the buffet was taken by 75% of the diners (even when the order of the items was reversed) and that two-thirds of all the food taken came from the first three items, regardless of how long the buffet is..This means that optimizing marketers usually put the things they most want to sell first..And that smart consumers benefit from adopting patience as they consider what’s on offer..Of course, this game theory applies to a lot more than food."
"what happens to organizations that get stuck"
“All too often, this is precisely what happens to organizations that get stuck. They return to the same practices and methods well past their point of effectiveness. Sometimes we’ve had our line in the water in the same place for so long we don’t even notice we haven’t gotten any bites in a really long time. To see problems and their solutions in a different light—to become more radical in our approach—we may have to fish in a totally different body of water, with different crew members and wholly new tools. [Moi ici: Como não recordar Zapatero e o paradoxo dos peritos].“We don’t know who discovered water, but we’re certain it wasn’t a fish.”[Moi ici: Como não recordar "Beware of the invisible water in the tank"]—John Culkin”
terça-feira, junho 23, 2020
"Organizations don’t just prepare for the future. They make it."
"Of course, strategic foresight also enables us to identify opportunities and amplifies our ability to seize them. Organizations don’t just prepare for the future. They make it. Moments of uncertainty hold great entrepreneurial potential. As Wack once wrote in these pages, “It is precisely in these contexts—not in stable times—that the real opportunities lie to gain competitive advantage through strategy.” It takes strength to stand up against the tyranny of the present and invest in imagination. Strategic foresight makes both possible—and offers leaders a chance for legacy. After all, they will be judged not only by what they do today but by how well they chart a course toward tomorrow."
segunda-feira, junho 22, 2020
Não me convence
"Bem sei que é inevitável a taxa de poupança aumentar quando a incerteza sobre o futuro se agrava. Costuma acontecer sempre. É natural e é humano. É isso que explica que o consumo caia mais do que o rendimento. As pessoas consomem menos porque têm menos dinheiro, em primeiro lugar, mas também por precaução, por não saberem o que aí vem....Poupar é abdicar de consumo presente em troca de consumo futuro: faz todo o sentido se acharmos que aquilo que nos espera é pior do que o que hoje vivemos. Mas o efeito agregado de todas essas decisões individuais não é nada simpático para a economia....Quando a família adia a compra de um carro, até pode ficar com mais dinheiro no banco, mas economia encolhe — e, lá está, a poupança aumenta....mais poupança é menos consumo e isso, já se sabe, só pode dar em menos PIB. Porque a economia são muitas famílias. É a família Silva que decidiu não comprar o carro. Mas é também a família Nunes, em que o pai, que trabalha num stand automóvel, ficou desempregado....Portugal é um país que tem poupado pouco desde que aderiu ao euro? Sem dúvida. É por isso que andámos anos a acumular défices externos. Reconhecer isto não é o mesmo que dizer que poupar é sempre bom. Há alturas em que, mesmo sendo compreensível, não é a opção mais vantajosa da economia. Na hora de poupar, é melhor ter cuidado. Enquanto poupa, pode haver alguém que também está a cortar-lhe o dinheiro que tem na carteira."
O futuro pode ser uma causa a actuar no presente
"If companies want to make effective strategy in the face of uncertainty, they need to set up a process of constant exploration—one that allows top managers to build permanent but flexible bridges between their actions in the present and their thinking about the future. What’s necessary, in short, is not just imagination but the institutionalization of imagination. That is the essence of strategic foresight....uncertainty precludes prediction but demands anticipation—and that imaginatively and rigorously exploring plausible futures can facilitate decision-making....Humans tend to conceive of time as linear and unidirectional, as moving from past to present to future, with each time frame discrete. We remember yesterday; we experience today; we anticipate tomorrow. But the best scenario planning embraces a decidedly nonlinear conception of time. That’s what Long View and Evergreen did: They took stock of trends in the present, jumped many years into the future, described plausible worlds created by those drivers, worked backward to develop stories about how those worlds had come to pass, and then worked forward again to develop robust strategies. In this model, time circles around on itself, in a constantly evolving feedback cycle between present and future. In a word, it is a loop..Once participants began to view time as a loop, they understood thinking about the future as an essential component of taking action in the present. [Moi ici: Ao ler isto, como não recordar Ortega Y Gasset e como ele nos mostra que o futuro pode ser uma causa a actuar no presente] The scenarios gave them a structure that strengthened their ability to be strategic, despite tremendous uncertainty."
domingo, junho 21, 2020
"Customer focus is a choice—and a critically important one"
"A while later, Bessemer Trust, a leading private wealth management firm, ran an ad in the Wall Street Journal with the headline “We may not be right for you.” The copy then explained the bank’s narrow customer focus and highly specialized services.In the quest for maximizing revenue, many companies are afraid to make a similar leap. But as you design your journey to remarkable, one of the first questions you must answer is: who are we building this strategy for? Customer focus is a choice—and a critically important one. You must push yourself to go beyond the “affluent suburban soccer moms” target customer definition to get real clarity and granularity around which people in particular, under which specific set of conditions, are at the center of your bull’s-eyes. Notice the plural there: you likely have more than one target. You must also be able to articulate how your value proposition meets those customers in a unique, highly relevant, and remarkable way. With that precise definition you can build your strategies for the best-fit customers and be at peace with letting the ones go that aren’t right for you.Out of either inertia, lack of experience, or fear, retailers, organizations, bloggers, and all sorts of individual artists often chase the largest possible audience. They want the most followers, the most traffic to their website, the largest addressable market, and other goals that have way more to do with quantity instead of quality. In turn they dilute their pitch to become just okay instead of remarkable. If you have a great product, are serving a wonderful social cause, or have an incredible story to be told or an amazing song in your heart, it’s natural to want to reach more customers. If you are investing a lot of resources in pursuit of building a customer base or an audience, you should be mindful of the scale required to achieve viability. Sometimes size does matter.The flip side of gaining clarity and granularity around who is at the center of your bull’s-eye is also being crystal clear about who your product or service isn’t for. The siren song of growth at all costs may distract you and pull you away from your center. Resist the temptation. Being remarkable is often inherently linked to being, as Scott Galloway reminds us, “special, not big.” As you expand from those special qualities that first commanded certain customers’ attention, enrolled them fully in your mission, and motivated them to spread the word, you risk becoming less remarkable (or even alienating) to what I call “obsessive core customers” because what it takes to reach a wider audience waters down what made you successful in the first place."
Free webinar – How to perform an internal audit remotely (new date)
- What can be remotely audited during an internal audit
- What are the differences between remote and on-site audits
- Which tools to use
- What risks can be found and how to overcome them
sábado, junho 20, 2020
Como poderá funcionar um negócio baseado na hipótese de Mongo?
"One of the byproducts of the pandemic has been to accelerate a series of trends that were already in motion; this includes our consumption habits. Buying “less but better” has become a popular mantra in recent years due to concerns about sustainability and waste. And in the past couple of months this talk has escalated: in lockdown people are reflecting on what they actually want and need – plus, in many cases, they have less money to spend. [Moi ici: É um discurso que há anos é partilhado entre algumas marcas, como a Patagonia, e os seus clientes. Lembro-me de uma campanha em que clientes mostravam-se a usar peças com mais de 20 anos. Agora daí até ser mainstream... a minha mulher passa na Baixa do Porto ao final da tarde e diz-me que a única loja com fila à porta, todos os dias, é a Bershka. No entanto, não o nego é uma tendência em linha com a hipótese de Mongo]...More considered buying is good and necessary – the fashion, design, cosmetics, technology and other industries produce too much stuff and churn through trends at alarming rates – but I do wonder about the ripples that a rethink will cause..Brands and factories make their money from manufacturing and selling lots of things. If shoppers are buying fewer products, adjustments will need to be made. Will there be a general hike in prices – and quality – to accommodate consumer preferences? Will brands need to increase product margins in order to make the same amount of money from selling fewer items? Is fast fashion as we know it slowing? This moment of reckoning comes with fewer products – but lots of questions." [Moi ici: A acreditar na tendência da hipótese de Mongo, no futuro teremos cada vez mais marcas, teremos cada vez mais tribos, teremos fábricas cada vez mais pequenas. Sim Pedro, concordo consigo, nem sei se as poderemos chamar de fábricas, talvez ateliês, talvez cooperativas. Façamos um exercício: sem custos afundados, começando com uma folha em branco, como poderá funcionar um negócio baseado na hipótese de Mongo?]
Beware of the invisible water in the tank
Seth Godin in a recent blog post, “The dominant culture”, wrote:
“One of the great cartoons involves two goldfish in a tank talking to one another. One responds in surprise, “wait, there’s water?””
This remind me of a growing concern in my analysis of the business world. Too often we analyze information about certain cases, about certain solutions, about certain methodologies and approaches, without being aware of the assumptions on which they are based. Why? Because no one cared about the water in the tank.
For example, for years and years I have heard comments and stories, I have read wonders about the Toyota Production System.
Is it spectacular? Yes!
However, it was only in 2017 that I read in an article something that nobody ever says, either because they are unaware or because it is the water in the tank ... - Toyota "freezes" production 8 weeks in advance.
How many companies can afford to do this? And how many companies cannot do it, but try in good faith to implement the Toyota Production System in their production?
Recently also, the Wall Street Journal published an interesting article, “The Surprising Way Companies Can Shore Up Their Financial Strength”:
“The Drucker Institute’s statistical model serves as the basis for the Management Top 250, an annual ranking produced in partnership with The Wall Street Journal.
…
In total, we examined 820 large, publicly traded companies last year through the lens of 34 indicators across five categories: customer satisfaction, employee engagement and development, innovation, social responsibility and financial strength.
To construct our ranking, corporations are compared in each of the five areas, as well as in their overall effectiveness, through standardized scores with a range of 0 to 100 and a mean of 50.
…
Our model reflects shareholder returns, along with a variety of metrics that capture how effectively a firm has deployed its capital, among other things.
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For companies in the health-care sector, we found over the course of the seven-year period a significant statistical relationship between financial strength and one other category: employee engagement and development. To be precise, a five-point gain in the latter produced a 0.79-point increase in the former.
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That may not look like a big deal on its face. But it would have been enough to vault a company from the 50th percentile in financial strength to the 56th in last year’s rankings—up 38 spots on the list.
…
Meanwhile, it is a whole other story for companies in the industrial sector, which includes the airlines. There, it is social responsibility that should command the most attention. A five-point rise in that category translated into a 0.49-point upturn in financial strength.
…
For example, a health-care company wanting to lift its customer-satisfaction score can expect to reap an extra 0.49 points in that category for every five-point advance in employee engagement and development. But an industrial company hoping to achieve a similar bump in customer satisfaction should shoot for a five-point improvement in another area: innovation.”
While reading the article I thought about the water in the tank. Do these recommendations, do these relationships apply equally to all companies in the same economic sector?
I don't think so.
Some days ago, someone made the following comment to me:
“KPIs for production are simple: efficiency, low losses.”
When I heard that the picture of Bruce Jenner came to my mind.
Beware of the invisible water in the tank.
sexta-feira, junho 19, 2020
O ecossistema à volta de uma organização
"Implementing a human-centered strategy must begin by contemplating in some detail which groups are important to us, assessing their role in driving the outcomes we seek, and understanding what needs to happen to support our remarkable journey. With this knowledge we can identify and prioritize the actions we need to implement.There are many ways to group the constituencies and stakeholders we must consider. Here’s my preferred way to organize them.1. Consumers: Seems simple enough, but we must be sure to include current customers, lapsed customers, and prospects, i.e., all the important individuals we seek to acquire, grow, retain, and spread our story.2. Tribes: I’m using this term, at least broadly, in the way that Seth Godin did in his 2008 book of the same name: “a tribe is a group of people connected to one another, connected to a leader, and connected to an idea.” The interplay among members of our target consumers’ tribes is what helps us gain insight into their collective needs. Importantly, tribes are central to spreading our brand’s story.3. Networks: The principal difference between a network and a tribe is that while many of the dynamics may be similar, there is less organization around a leader and a shared idea. Your book club is probably a tribe. Your group of Facebook friends or Instagram followers is a network.4. Employees: It’s not a new idea to include an organization’s employees (or “associates” or “team members” as many retailers call them) explicitly in our strategy. In human-centered retail there are two emphasized factors. One is to include and connect them to the broader view. The other is to be sure to dial in more of the emotional considerations.5. Investors: Without capital, few enterprises can achieve their goals, so we may find ourselves borrowing money and/or seeking equity funds....6. Collaborators: This used to be more straightforward. Every organization has different partners in their success: product vendors, marketing agencies, delivery companies, and so on. They are all included in this group....7. Our Community: Getting involved in city-wide or neighborhood activities has often been an arrow in the “quiver of local, independent retailers, but being mindful of both the critical inputs and our impact on the places we live is moving to the forefront....8. The Planet: Although one would hope that corporations and governing bodies alike would pay more attention to this, for the most part it isn’t happening."
"Vamos ficar todos mesmo bem"
"No Boletim Económico divulgado ontem, o Banco de Portugal reviu em baixa a sua estimativa de recessão para este ano, esperando agora uma contração económica de 9,5% este ano – que pode chegar aos 13,1% num cenário mais adverso. Em março, quando a pandemia tinha chegado a Portugal, os técnicos da instituição ainda liderada por Carlos Costa esperavam uma queda de 5,7% no PIB.O BdP, que era a instituição mais otimista, torna-se agora na mais pessimista, aproximando-se de outras instituições que recentemente apresentaram as suas projeções e que fazem crer que quanto mais recente é a estimativa para a economia portuguesa, maior a probabilidade de ser mais negativa."
quinta-feira, junho 18, 2020
Acerca do futuro
"In the 1960s Roy Amara, a Stanford computer scientist, observed that “we tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”....Supply chain managers in industrial companies will be busy right now studying alternative sources that are more local. They may trade efficiency for robustness. They may be looking at automation. Back in February, they may not have seen the need to fix what did not seem broken. But now it is..A recent 3D printing industry survey found that companies are looking at the technology differently, with more of them now considering using it for end production rather than just prototypes..A German study in 2015 predicted that the economic impact of 3D printing would be to lower barriers to entry, making it easier for companies to serve different markets and cutting prices for consumers. It would constitute what economists call a positive supply shock....More localised production would also cut the cost of transport and contribute to the reduction in greenhouse gas emissions....There are downsides. Export-led growth has been the business model of developing countries. More localised manufacturing would hurt them. Automation will improve the employment prospects of some but reduce those of others. A mechanical or chemical engineer can perhaps retrain and find niches in other high-tech areas....Like many technological inventions of the past, this one could also give rise to new forms of inequality. Economies with strong high-tech investment such as the US and China would do well. European countries would probably not be at the forefront — to put it mildly — but there may be niches for those with a strong technological focus,"