Mostrar mensagens com a etiqueta seth godin. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta seth godin. Mostrar todas as mensagens

domingo, março 10, 2024

Acerca do velho "Too big to care"

Quinta-feira passada ao principio da tarde, no final de uma reunião, recordava Tom Peters com o seu "Too big to care":

Sexta-feira ao final da tarde li "Regressing to the mean all by yourself" de Seth Godin:

""The mean" is the average. Another word for "mediocre."
When an organization gets big enough, by definition, it's the average.
When you have enough customers, they represent the population as a whole.
If you find yourself seeking to serve the largest possible number of people, you've signed up to be average. Without a doubt, you're raising the bar compared to the ones who came before, but scale has its costs.
If you ship enough products to enough people, average is inevitable."

quinta-feira, fevereiro 15, 2024

"Niching up"

"And it gives us the foundation to kindly recommend alternatives to people who aren't in our group. Instead of hustling for more, we're focusing for better."

Este trecho final de "Niching up" de Seth Godin é muito interessante. Seria tão bom que mais empresas o percebessem e não procurassem ser tudo para todos, perdendo o poder da diferenciação.

Seth Godin desafia o conceito tradicional de “niching down”, que envolve estreitar o foco de um projecto para atrair um segmento de mercado específico. Em vez disso, propõe o conceito de “niching up”, que enfatiza o foco num público menor e mais específico para melhorar a qualidade e o impacte do projecto.

O autor sugere identificar o menor grupo de pessoas necessário para sustentar um projecto. Isso envolve entender o que esse grupo específico tem em comum, seus desejos e o que sentiriam falta se o projecto deixasse de existir. Ao atingir esse público específico, o projeto pode ser mais personalizado e significativo. Ao focar num público menor, há uma responsabilidade maior no projecto para atender às necessidades e expectativas específicas deste grupo. Esta abordagem focada provavelmente terá um impacte mais significativo, pois atende às necessidades específicas do público escolhido.

Recordar que isto se encaixa no que publicamos ontem em Outra coisa que me faz espécie, empresas mais pequenas, trabalhando para nichos conseguem libertar mais valor acrescentado.

Recordar o que temos escrito sobre o "anichar" nos últimos anos - Niching down. Seth Godin também escreveu para mim.

segunda-feira, janeiro 29, 2024

Maximizar é, muitas vezes, a via cancerosa

"The work of optimization is finding the best set of tradeoffs.

Maximization, on the other hand, seeks the solution that ranks the highest for just one goal.

...

Maximizing something is simple and may be satisfying. It doesn't involve difficult tradeoffs and it's easy to measure.

But that doesn't mean it's a good idea."

Trechos retirados de "Optimized or maximized?

segunda-feira, julho 10, 2023

"Bigger isn't the goal, better is"

"In the industrial age, the math of scale is pretty compelling. [Moi ici: Há anos que escrevo aqui no blogue sobre isto. Por exemplo, de há 10 anos Mas claro, eu só sou um anónimo engenheiro da província] More machines and more sales directly translate into more profits, which gives you the ability to buy more machines and generate more sales.

But if a significant organization is built on community and innovation, adding more employees doesn't make you more effective. In fact, it might do the opposite. When Facebook or Amazon lays off ten thousand people at a time, it's clear that a CFO somewhere is treating people like a resource, not like humans.

...

Bigger isn't the goal, better is."

Trechos retirados de "The Song of Significance: A New Manifesto for Teams" de Seth Godin.

segunda-feira, julho 03, 2023

"Show me your agenda"

"Then let's acknowledge that decisions are far more important than tasks.

Show me your agenda for today, and I'll show you what you value. If your team spends almost all of its time on chores with known solutions, then you're probably in the stopwatch business. Find the cheapest, fastest, most reliable people (or computers) available, then put them on your assembly line.

But if we're seeking to make change happen, then our job is to get from here to there. To find a path. To identify the next best thing to work on, describe an opportunity, and then make it real.

If you're a pathfinder, call it that, organize for it, and measure it."

E recuo a 2006:

"Qualquer subordinado, é o melhor estudioso do comportamento do seu chefe, não interessa o que o seu chefe diz, ou proclama; interessa o que o seu chefe faz, onde ocupa o tempo da sua agenda. Assim, o que a gestão de topo mede é uma poderosa mensagem para o resto da organização, o que se mede é o que interessa, é o que tem de ser atingido." 

domingo, julho 02, 2023

Fugir da previsibilidade (parte II)

Há oito dias em Fugir da previsibilidade escrevi:

"Predictability é sinónimo de concorrência perfeita, ou seja lucros raquíticos e empobrecimento.

...

Fugir da previsibilidade é uma forma de criar heterogeneidade e fugir da comoditização, é uma forma de criar valor potencial que pode vir a ser capturado como margem superior."

Ontem, encontrei em "The Song of Significance: A New Manifesto for Teams" de Seth Godin:

"There's a huge difference between the backwardlooking work of quality improvement and the forward-looking dance of making decisions about what happens next.

If you're not willing to produce change, then you really have no options. Cost-reduction through industrial management is your only path forward. We've built world-class systems of gradual systems improvement. The measured quality of cars, computer chips, and even overnight package delivery is stunning."

As PMEs no campeonato do custo mais baixo não têm hipótese. 

"In the case of the industry leader, our research showed an entirely different impact of market overlap. Market overlap seems to counteract the benefits of strategic similarity to the industry leader. This is consistent with our reasoning that dependence on the same type of resources as the industry leader and obtaining them from the same resource pools counteract the legitimacy advantages that small firms obtain through similarity to this prominent firm. In addition to this effect on the supply side, it is reasonable to understand that market overlap with the industry leader could trigger negative effects on small-firm performance due to the need to compete with this rival for the same customers (i.e., demand-side effect). Since the industry leader has a stronger position in common markets, it could attract customers more easily than small firms, having a negative impact on their results. Thus, both demand- and supply-side considerations lead to the same negative effect of market overlap on the relationship between similarity to the industry leader and small-firm performance."

Trecho retirado de "To be different or to be the same when you are a small firm? Competitive interdependence as a boundary condition of the strategic balance perspective

sexta-feira, junho 23, 2023

"Safety is first"

O meu parceiro das conversas oxigenadoras há muitos anos que pratica esta filosofia:

"Safety is first. It's impossible to grow, to connect, or to lead if we are under threat or feel the ground shifting beneath us.

...

But the real desire is significance. To do something that matters. To be missed if we're gone. The universal desire to achieve dignity and be seen.

Becoming significant means making a change happen: impacting people or the world around us so they're different than if we had never been here. But to create change involves risk, the risk of living in possibility, and of the threat of failure (or success).

...

Tension is not something to avoid. You can't walk outside on a sunny day without casting a shadow, and you cannot create significance without encountering tension."


Recordo este postal de Março de 2020 Corona, pessoas e melhoria.

Trechos acima retirados do último livro de Seth Godin, "The Song of Significance: A New Manifesto for Teams".

domingo, junho 11, 2023

A evolução da produtividade (parte IV)

Parte IIIParte II e Parte I.

Em Acerca do Evangelho do Valor uso esta equação:

A maioria das empresas trabalha para reduzir os custos, trabalha o denominador. Uma minoria valoriza acima de tudo o trabalhar o numerador. 

Quem mete todas as fichas no denominador acaba quase sempre na chamada race to the bottom (ver parte III):

No último livro de Seth Godin, "The Song of Significance: A New Manifesto for Teams" pode ler-se:
"The truth is simple: Widget production [Moi ici: Trabalhar o denominador] is fairly straightforward to measure and increase. But those metrics (and methods) don't work for human interactions, insight, or innovation. [Moi ici: Trabalhar o numerador]
...
When we consider the four kinds of work, we can lay them out in a two-by two grid with stakes and trust as the two axes.
High-stakes, low-trust work is the work assigned by the industrialist. [Moi ici: Trabalhar o denominador até mais não, solução para lidar com commodities] This is meeting spec. Test and measure. Surveillance. Traditional management lives in this quadrant. This is how you successfully run a fast-food franchise. Every customer is important, and every output needs to be identical.
Low-stakes, low-trust work is similar, except it's easily outsourced. This isn't work your organization needs to take seriously or personally.
...
The next quadrant is for work that is low stakes but high trust. This is the work of culture creation, of community, of people we care about showing up each day to contribute a bit to the whole. The work is consistent, but it's human, not industrial. The shifts caused by pandemic disruptions, outsourcing, work from home, and AI have disrupted this quadrant.
And the final quadrant, the most important one, is the work with high stakes and high trust. This is significant work, important work, work on the edge. This is the work that creates human value as we connect with and respect the individuals who create it.
It doesn't pay to industrialize this work or to create it under duress. Because then it becomes industrialized and once again joins the race to the bottom.
...
This is a race you don't want to run. Because you might win. Or worse, come in second.
This is the industrialist's race, the race of productivity. [Moi ici: Não esquecer esta frase "the race of productivity", voltaremos a ela numa próxima parte. Recordar Reinert e o Uganda. Por que não associamos produtividade a high trust? Talvez por causa da doença dos engenheiros] This is the challenge of more for less, of mass-market quality at scale.
The race to the bottom also offers low prices, average quality, and plenty of room for excuses about our lack of humanity and a focus on the short term. The race to the bottom is filled with shortcuts and with competitors who are willing to sacrifice integrity for a slight edge.
At first, heading to the bottom is thrilling, because a small head start feels like an extraordinary boon. The sales and profits quickly arrive.
But inevitably, when a competitor shows up, it becomes a race. And to win that race, all the elements that attracted you to the work quickly disappear."

Continua.

segunda-feira, junho 05, 2023

"What do humans need?"

"For a century, consistent industrial work was a straightforward path to create value. Productivity was simply the measure of how much better we did today than yesterday, always faster and cheaper.

Computers and outsourcing changed this metric.

...

Now industrial work often becomes a race to the bottom. The first thing any scaling company does is outsource its industrial activities (including assemblyline manufacturing and frontline customer service) to cheaper options, automating them as much as possible. If it's all created to spec, with a stopwatch, why bother paying extra?

...

Real value is no longer created by traditional measures of productivity. It's created by personal interactions, innovation, creative solutions, resilience, and the power of speed.

...

An organization of any size can effectively move forward by asking, "What do humans need?" What will create significance for those who interact with us?

This certainly isn't what industrialists have traditionally been asking. It isn't even what internet entrepreneurs have been asking. Going forward, the questions we have to ask aren't about feeding the stock market, the local retailer, or the cloud of internet servers. We're not here to fill self-storage units or simply gain market share. Instead, we're asking what our people need."

Trechos retirados de "The Song of Significance: A New Manifesto for Teams" de Seth Godin.

quinta-feira, junho 01, 2023

"Significance is inconvenient"

Volta e meia leio, ou presencio situações que me fazem recuar a 2015:


Cuidado com o eficientismo, essa doença anglo-saxónica.

Ontem, comecei a ler o último livro de Seth Godin, "The Song of Significance: A New Manifesto for Teams" onde sublinhei:
"to find the magic that happens when we are lucky enough to cocreate with people who care.
...
The choices have never been as clear as they are now:
Industrial capitalism (industrialism) seeks to use power to create profits.
Market capitalism seeks to solve problems to make a profit.
Industrial capitalism was built on the extraordinary productivity of the machine age. Feed the machine first, turn everything (including workers and customers) into machines, and scale up the enterprise. It evolved to incorporate the network effect and natural (or unnatural) monopolies to gain more power. It then used that power to capture the efforts of government to create even more power. [Moi ici: Cenas relacionadas com biombos e carpetes, aka cronyism - Cronyism e Two types of cronyism]
...
Market capitalism, meanwhile, continues to create most of the jobs and value worldwide. This is the never-ending work of finding problems and solving them. Market capitalists have no power over customers (or even, in most cases, their employees). Instead, they work to bring effort and insight to a rapidly changing marketplace in service of their customers.
The fork is right here, right now. Perhaps it's time to notice it and to choose a path.
...
the essence of productive consumer-focused industrialism. To create convenience.
To be fair, industrial capitalism works. It creates leverage and productivity then delivers expected results, all while lowering prices and increasing access to goods and services.
The modern world wouldn't exist without the progress that industry allowed, and for many, the safety these jobs offer is a lifeline and a useful way to live.
...
But late-stage industrial capitalism is different. It doesn't know where to stop. [Moi ici: Algo a que chamamos estratégias cancerosas] It not only captures those seeking safety, but also shackles those seeking significance.

...

But the stopwatch comes for all of us.

If we are going to compete with those who seek the perfection of industrial capitalism, we should know that they will out-measure, out standardize, and outmanage us. It's a race to the bottom.


The work of significance embraces the very things that industrialism seeks to stamp out.

Significance is inconvenient.

...

The answer begins simply with: we need to choose."

Esta manhã na capa do JdN leio, "Portugal é o quarto país na Europa com mais hotéis a caminho" ... um exemplo do que é uma estratégia cancerosa que não sabe quando parar, a isto chama-se a Tragédia dos Baldios!

segunda-feira, maio 29, 2023

Past performance is no guarantee of the future

"Survivor bias is the trap of only considering the successful entries when thinking about risk. For example, if you look at the performance of mutual funds after ten years, most of them seem to do pretty well. But that's partly because the ones that did really poorly didn't make it to ten years.
We are lucky enough to live on a planet that hasn't been destroyed by an asteroid. But that doesn't mean that other planets haven't had their life forms extinguished-we're simply unaware of them.
Past performance is no guarantee of the future. Sorry.
We should plan accordingly."

Trecho retirado de "Survivor bias and the mistake of stability.

quinta-feira, fevereiro 02, 2023

Para reflexão

Acerca de "Don't know, don't care":

"Clients and customers can be frustrating.

Perhaps they don’t know what you know.

Perhaps they don’t care.

It’s possible to educate and inspire.

It might be more productive to find the few that want to go where you do."

Julgo que falta acrescentar algo como "Perhaps you don't care. Perhaps you are too focused in your output, and less focused in the outcome"

Sempre o foco nos clientes-alvo. Ou, como li recentemente, "We might know what we are selling, but do we know what the customer is buying?": 

"Another related issue is the manner in which the offering is supposed to create value for the customer. The traditional perspective is simply to consider the offering so as to contain the value that it brings to the customer. The service literature has however suggested that sellers need to consider that the customer's actual use of the offering is a deciding factor in what comes out of the offering [Moi ici: O outcome]. This perspective suggests that the offering should be seen as co-created by the seller and the customer, implying that value cannot be predetermined by the seller but also depends on the customer. This makes it much more difficult for the seller to design and control value creation. One way of doing this is to involve the customer in the seller's processes of designing and providing the offering, whether it is a component or a solution."


 

domingo, setembro 18, 2022

A clear goal

Ao longo dos anos, uma das constantes na minha relação com as empresas é a dificuldade destas em serem claras quanto ao seu propósito. Por isso, a relevância deste texto:

"The simplest way to run a business is to have no also.

We maximize profit, period.

At least you’re being honest about it.

If you say, “and we also care about the environment,” or “we also care about our people and treat them like family,” or even, “we’re here to serve our customers…” now you’re doing one of two things:

Either you’re asserting that doing those things is the way to maximize your profit…

Or you’re committing to not maximizing your profit, as your purpose is more human and connected than something that simple.

If it’s the latter, if you’ve decided that making just enough profit to maximize your real goal is the purpose of the organization, what an extraordinary opportunity. Organizations of humans with a clear measured goal and just enough profit to get there can make a huge impact.

But it’s worth being honest about whether you’re running that full-page ad with a koala in it because you’re here to help the koala or simply because you see it as a stepping stone to making more money."

Trechos retirados de "And we also"

quarta-feira, setembro 07, 2022

Deixem as empresas morrer!!!

"Google has killed more than 200 projects over the last few decades. They fail all the time. More than once a month they shut down a business that frightened the competition and seduced consumers.

That’s part of the recipe for becoming an unbeatable behemoth. Fail a lot.

Institutions like Western Union and A & P and Woolworth’s and Sears forget this part."

Claro que estar endividada não ajuda, qualquer falha pode ser a morte da artista por falta de resiliência. Claro que estar endividada pode dar o "extra mille" de energia, de desespero para fazer com que as coisas resultem.

Trecho retirado de "Unbeatable vs perfect"

sexta-feira, julho 29, 2022

"'‘and’ is a trap"

"Leading a project is about causing the death of a million ‘ands’.

...

You can’t build a luxury car that’s also inexpensive, AND drives well off-road, AND is very fast AND super safe. You can’t create an event that’s intimate, open to all comers, proven, resilient for any weather, held outdoors and unique.

We focus on the frustration of losing an ‘and’ when we get nervous about the decisions we’re asked to make, when we are hesitant about commitment. And we obsess over the constraints we’ve already accepted because it slows us down and amplifies our fears.

Instead of focusing on what we’re building, we focus on the paths that are no longer open.

If we’re going to create anything at all, if we’re going to ship the work, the positive path is to look for the constraints and grab them. They’re the point. No constraints, no project. When we see them as stepping stones on the way to the work we hope to do, they’re not a problem, they’re a sign that we’re onto something.

Managing a project is the craft of picking this ‘or’ that. ‘And’ isn’t often welcome because ‘and’ is a trap."

Trechos retirados de "Paths not taken"

segunda-feira, junho 06, 2022

Acerca da importância de escolher os clientes-alvo

Para reflexão:

"We each have a noise in our heads, an agenda, and something urgent that’s grabbing our attention. And so, the amount of interest you receive (or don’t receive) has little to do with how interesting you are and a lot to do with how the people you seek to serve have organized their priorities long before you got there."

Acerca da importância de escolher os clientes-alvo.

Trecho retirado de "Interested vs. Interesting"

segunda-feira, março 07, 2022

O caos cria a possibilidade

 

"Industrial systems thrive on predictability. [Moi ici: Recordo o que aprendi em Julho de 2017 sobre o Sistema Toyota de Produção, mas que ninguém refere "These practices are combined with the tradition within Toyota Production System of freezing the production schedule eight weeks before production begins, which substantially reduces responsiveness."] It smooths out the supply chain, improves efficiency and makes many of the participants more comfortable. [Moi ici: Por isso, sublinhei em Para reflexão a importância do Slack]

Tomorrow is like yesterday, but perhaps a little faster or cheaper.

But breakthroughs, creativity, and human connection don’t come from predictability. They come from unpredictable interactions with unknown ideas and voices. [Moi ici: Li há tempos, não fixei a fonte, que testar novidades implica tolerar ineficiências]

Just about all bestsellers are surprise bestsellers. All big ideas come out of left field. But if you spend your time looking at left field, they’ll come out of right field instead.

Chaos is uncomfortable, particularly if you’ve been indoctrinated in the industrial mindset. But if the right people and the right conditions are present, chaos creates possibility. [Moi ici: O que implica mentes livres de modelos mentais castradores... impressionante, 13 anos depois ainda recordo o suiço que produzia azeite]

Do it with intent."


Trechos retirados de "Chaos, connection and industrial systems"

sábado, março 05, 2022

"sort by price"

"sort by price.

It turns out that a lot of freight shipping is done through an intermediary. Software automatically scans all available options and picks the cheapest one.

Which means that brands don’t matter, customer feedback doesn’t matter and reviews don’t matter. Neither does corporate responsibility or employee satisfaction.

All that matters is the price the shipper pays and ultimately the price of the stock.

Sort by price insulates the producer from the customer. When we resort to a single metric, we get what we measure, and the side effects pile up.

More and more, the choices are, “You’ll get a discount and you will get less than you paid for” and /or “you’ll pay a bit more and you’ll get more than you paid for.”"

Há que escolher outros clientes (reparar que eu não me enganei, é o meu velho "os clientes têm a última palavra, mas o fornecedor tem a primeira). Há que escolher outras prateleiras, as frequentadas pelos clientes-alvo. Há que vender de outra maneira.

Trecho retirado de "“We don’t care” (you won’t let us)

segunda-feira, janeiro 03, 2022

Não seguir receitas

"One sort of job requires people to follow a recipe.

Another, better sort of job requires people to understand the recipe.

If you understand it, that means you can change it. You have resilience and insight and the leverage to make it better."

Sempre tive horror a seguir receitas. Seguir receitas é mais fácil, mas não tem em conta a especificidade do outro e, também, não tem em conta a evolução pessoal.


Trecho retirado de "Recipes"


terça-feira, outubro 12, 2021

Zombies, Ponzi e decisões difíceis

 

"Very few things scale forever.

The hardest moment to stop scaling our work is the moment when it’s working the best.

And that’s precisely the moment when we need to have the guts to stop making it bigger."

Não ser capaz de tomar esta decisão leva a zombies que vivem à custa de um esquema Ponzi.

"Go-to-market choices involve uncertainty because they are made within a system with many moving parts. ... committing to a single strategy is hard because it requires giving up all the other possibilities.

...

Each choice naturally constrains others that follow. [Moi ici: Como não recordar o espaço de Minkowski] This process forces discipline because it comes with a strong internal logic that connects all elements."

1º trecho retirado de "Crowding the pan".

2º trecho retirado de "Big Picture Strategy- The Six Choices That Will Transform Your Business" De Marta Dapena Barón.