"do I really need to sell a brand? Isn't that just a distraction--a way to push an inferior product by confusing the buyer with a bunch of piffle paffle? Isn't my product the most important thing?...Let's face it, without a story, your product is likely just a commodity. Commodities do not sell themselves. It's the stories, myths, legends, grifts, and shticks that we tell about our products that do the heavy lifting. Nota bene: They don't have to be true. They just have to be interesting....Product attributes are never enough--unless your product attributes are exclusively yours or no one else has owned them yet."
terça-feira, junho 30, 2020
"do I really need to sell a brand?"
Trechos retirados de "Why Every Product Needs a Great Brand Story"
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