"As these initiatives suggest, you’ll want to rethink your product mix and pricing strategies in response to shifting customer needs. Purchasing behavior changes dramatically in a recession. Consumers increasingly opt for lowerpriced alternatives to their usual purchases, trading down to buy private label products or to shop at discount retailers. Although some consumers will continue to trade up, they’ll do so in smaller numbers and in fewer categories. ... Whatever your business, determine how the needs, preferences, and spending patterns of your customers, whether consumer or corporate, are affected by the economic climate. For example, careful segmentation may reveal products primarily purchased by people still willing to pay full price. Use that intelligence to inform product portfolio and investment choices."
Que alterações é preciso fazer à gama de produtos da sua empresa? E ao pricing?
Trechos retirados de "Seize Advantage in a Downturn" de David Rhodes e Daniel Stelter.
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