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Essas empresas são incapazes de parar, de reconhecer que aquilo que funcionava no passado deixou de resultar. Assim, continuam agarradas a estratégias e a modelos de negócio que a realidade tornou obsoletos.
"a business leader—continues to support or believe in a strategy even after it has continually failed. Escalation of commitment is often described as the inability to let go, or as an obsessive need to try to succeed even when failure is inevitable.Conseguem imaginar a reacção de alguns destes dirigentes?
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Escalation of commitment is also described as an irrational decision-making approach that arises when a significant emotional, psychological, or financial investment has been made, resulting in a significant sunk cost. And this sunk cost is so great that the leader keeps on pouring more and more resources into the project to justify what has already been invested. She continues to support the venture even though there is data that argues otherwise.
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Instead of admitting failure, he doubles down; he throws more money into the business and ultimately loses everything.
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Unfortunately, many leaders aren’t able to figure this out. It is extremely hard to admit to strategic failure, because it means resources have been invested, money has been spent, and neither is coming back—they’re gone for good. Prior investments are now nothing more than water under the bridge. Emotionally, this is difficult to admit, so many leaders make the mistake of increasing investments when the writing is on the wall, even when logic says they should walk away."
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Os concorrentes que mudaram de modelo de negócio, ou os novos concorrentes, são vistos como: gente que rouba ou não paga as matérias-primas; gente que tem trabalhadores-escravos; gente que faz dumping económico; gente que faz dumping social ...
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Qual é o passo seguinte destes dirigentes?
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Pedir subsídios, pedir proteccionismo, pedir a redução de salários, ...
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E mudar de estratégia? E mudar de modelo de negócio?
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Agora, à posteriori é fácil, tão fácil dizer que o fim da agricultura e pesca foi por causa de Cavaco... e os actores económicos desses sectores estavam preparados para a abertura das fronteiras? Estavam preparados para o aparecimento dos Continentes et al?
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Nota: Quem me segue no Twitter sabe o que penso e como designo o actual presidente da república.