.
Em "What You Can Learn From Your Customer’s Customer" é apresentada uma perspectiva mais alargada, trabalhar com o cliente do cliente, em cooperação com o cliente,
"An intriguing finding from our research about what suppliers learn from working together with their customers and the customers’ customers wasn’t about fine-tuning product features but about evolving business models. Some suppliers discovered that changes in their business models could make their offerings more valuable."
Sem comentários:
Enviar um comentário