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Ontem, três exemplos de aplicação do desafio:
- Empresas de vinho verde exploram em Nova Iorque mercado que cresceu 30%, em 2015;
- La revolución del aceite de oliva virgen extra;
- Las ventas de jamón de bellota crecen un 15% pese al 'error' de la OMS
"A jornalista da Antena 1 Ana Isabel Costa ouviu Catarina Martins defender uma aposta firme no mercado interno destes sectores.Já se sente no ar esta mudança de clima, de discurso, Costa há dias ensaiou esta variante "bicicletas":
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Isto porque a crise dos suinicultores veio mostrar que o país não pode viver exclusivamente das exportações."
"Costa pede às empresas para não esquecerem mercado interno"Entretanto, a meio da manhã no Twitter o @nticomuna chamou-me a atenção para "Contas externas com défice de 100 ME em janeiro - BdP".
"we define ‘‘service’’ as the application of resources for the benefit of another..
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A key behavior is that service systems interact to co-create value.
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in S-D logic, service is defined as the application of competences (knowledge and skills) for the benefit of another party. The use of the singular ‘‘service’’ as opposed to the plural ‘‘services,’’ represents a shift from thinking about value in terms of operand resources - usually tangible, static resources that require some action to make them valuable - to operant resources - usually intangible, dynamic resources that are capable of creating value. That is, whereas G-D logic sees services as (somewhat inferior to goods) units of output, S-D logic sees service as the process of doing something for and with another party. Value creation, then, moves from the firm, or ‘‘producer,’’ to a collaborative process. In S-D logic, value is always co-created.
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The purpose of economic exchange in S-D logic is service provision for (and in conjunction with) another party to obtain reciprocal service - that is, service is exchanged for service. Whereas goods are sometimes involved in this process, they are appliances for service provision; they are conveyors of competences.
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From S-D logic, service is the application of competence for the benefit of another. So service involves at least two entities, one applying competence and another integrating the applied competences with other resources (value-cocreation) and determining benefit. We call these interacting entities service systems. More precisely, we define a service system as a dynamic value -cocreation configuration of resources, including people, organizations, shared information (language, laws, measures, methods), and technology, all connected internally and externally to other service systems by value propositions.
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The history of a service system is a sequence of interaction episodes with other service systems.
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An interaction episode is a series of activities jointly undertaken by two service systems. Broadly speaking, interactions can be service interactions (interactions that aim to co-create value) or non-service interactions. For an interaction to be a service interaction, a proposal must be made by one party to another, agreement must be reached between the parties, and value must be realized by both."
"As I am reading Charles Duhigg’s new book, Smarter, Faster, Better, I am reminded that a “bias for action” and a “locus of control,” (believing that you have a choice and can complete some arduous task) is the foundation of motivation.
- When we win deals, we talk about what we did to win, as if it was all our volition. When we lose deals, we pretend that certain factors beyond our control caused our loss, that we were powerless. The problem with believing that forces beyond your control are what causes your losses is disempowering. It means that you have no control, that you have to sit passively while the world acts on you.
- The time to take the actions that ensure you win deals - or greatly improve your chances - is now. The time to deal without whatever obstacle you believe will cause you to lose is before you have lost. No one is coming to rescue you and your deal. You are going to have to save yourself."
"De manhã, quando um gestor (no caso do género masculino) de uma empresa deste tipo está a fazer a barba, deve concentrar o seu pensamento num desafio quotidiano: “Onde podemos, hoje, cortar nos custos?”"Depois, há noite, encontrei e li "The Fine Line Between When Low Prices Work and When They Don’t":
"Winning with low prices is not merely a game of math in which you stay one notch below the competition; it is far more a game of culture and attitude. It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. The skills and traits to pull that off — such as cost-consciousness, relentless efficiency, and customer-driven design — must be anchored in the company and its culture from the very beginning.
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A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results.
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The allure of discounting and the adrenaline rush of a price war seem irresistible, but they are delusions that have nothing to do with a low-price position. The best cure I have found for these delusions is a cultural one. Don’t start price wars. Don’t fight them. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone.
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Large manufacturers such as Honda can indeed compete against ultra-low-price suppliers in emerging markets, but not by cutting prices on their existing products. Success requires a radical reorientation and redesign, massive simplification, local production, and extreme cost consciousness.
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No matter what strategic price position a CEO chooses, he or she must still fulfill two additional and essential roles: aligning each function of the company with that price position, and then defending it against threats from inside and outside the company."
"A APROLEP considera as importações de produtos lácteos, estimadas em 500 milhões de euros, um "escândalo" e reivindica respostas por parte da grande distribuição, exigindo mais compras de leite nacional e regras concretas para a rotulagem de origem do leite."A produção de leite em 2015 cresceu cerca de 3%. O consumo de leite continua em queda "Distribuição desafia produtores de leite a adaptarem-se às novas tendências de consumo":
"A Associação Portuguesa de Empresas de Distribuição (APED) lembrou hoje que o consumo de produtos lácteos está em queda, desceu 6,7% entre 2011 e 2014, e desafiou os produtores a adaptarem-se às novas especificidades e tendência do mercado."Agora visitem este site, entrem nas estatísticas do leite e lacticínios e reparem na evolução das importações e exportações de leite:
Como não um esquecer um título de há alguns anos "Portugal é um país de incumbentes"Portugal é isto. Protege quem está e mata a concorrência. pic.twitter.com/xOwKks8ji4— jcd (@jcaetanodias) March 13, 2016
"When Bali started his company three years ago, his decision to manufacture locally wasn't motivated primarily by a desire to bring back business to dying factories or to ensure that workers were being well treated.
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I simply couldn't produce the clothes I wanted to make overseas."
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Bali wanted to create his own technical fabrics, monitor quality, and have the flexibility to scale up his business as quickly as possible.
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Two years before launching Yogasmoga, it occurred to Bali that a large proportion of yogawear on the market is made of nylon and spandex, both of which are very dated fabrics, invented by DuPont in 1938 and 1958, respectively. [Moi ici: Recordar o recente "Sintomas de Mongo"] And even though he had spent his career at Goldman Sachs and didn't have a lick of textile manufacturing experience, he wanted to see exactly how hard it would be for him to develop new materials that would be ideal to wear for the practice of yoga.
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That search led him to Invista, a company spun-off by DuPont in 2003, which develops synthetic fibers. "It turns out that while many companies are still using nylon in their clothes, there has been a huge amount of technological advancement in textiles," Bali says. However, developing new fabrics is expensive and requires a lot of time collaborating with specialty companies like Invista, which is why it is easier to rely on existing synthetic materials that are abundant and cheap.
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He's spent the last few years working closely with Invista, testing out how different combinations of fibers feel and perform when they come together.
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Bali eventually worked with scientists to create 30 different technical fabrics that use various combinations of synthetic and organic fibers to create specific effects
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Bali explains that it would have been impossible to manufacture these garments overseas. Asian factories would not have had the infrastructure to produce these brand new fabrics: Bali had to source out a speciality mill in California to turn the Invista fibers into cloth. And on a basic level, communication would have been a challenge, especially given that Asian factories would never have encountered the fabrics he had just invented. If there were issues with quality, he would not have been able to spot them until too late, which might result in a lot of expensive fabric going to waste."
Recordar a confusão que por aí anda por causa da suinicultura e o excesso de oferta de um produto comoditizado.cc. @ccz1 Mais um clássico, este à boleia de décadas de valorização do produto que os espanhóis imprimiram ao sector https://t.co/Uq82zf9nR1— highalpha (@veryhighalpha) March 16, 2016
"Nunca haverá soluções justas e sustentadas construídas no imaginário e na ilusão, onde todos sejam inocentes e ninguém seja culpado, ou onde se escolhe um para expiar as culpas de todos. O que esteve mal? Décadas de culpados mascarados de inocentes, onde, porque ninguém confessou, ninguém teve de se arrepender. É por isso que todos estão presos numa rotunda onde não encontram saída."Trecho retirado de "Os culpados inocentes"
"The EU commission will now let dairy trade organisations create voluntary agreements to limit production.Portanto, conversa de biombos e copos mentruais para ninguém ficar mal na foto. Solução: empurrar com a barriga.
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But it is difficult to see how a voluntary scheme will solve the problem.
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Imagine EU country A has a scheme under which its farmers limit milk production. How do you stop producers in country B from flooding the market of country A with cheap milk, EUobserver asked Hogan.
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“You can't,” he told this website and a handful of other journalists on Monday evening."
"With the rising adoption of machine learning and automation, a human touch becomes more important than ever. Companies that have figured out how to utilize data to create deeper personalization are not only improving the overall customer experience by talking in a language customers appreciate; they’re also winning more deals and generating more revenue dollars.Um outro artigo, ainda mais interessante e sobre o mesmo tema "Here’s How An Old Pair of Sneakers Saved Lego":
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[Moi ici: Depois, o artigo começa a dar uma receita para optimizar o Big Data] Prioritize Segments And Personalize Outreach
Both prioritization and personalization are key when it comes to your hyper-segmentation strategy. Rather than creating a few rigid personas or a large list based on broad firmographic characteristics, hyper-segmentation allows you to use all of your customer data to pinpoint specific marketing problems you can solve for smaller customer groups, aka a “segment of one.” [Moi ici: Oh, wait! Com segmentos de um para que preciso de Big Data? Esta é a vantagem das PME!!!]
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With a highly segmented profile, you can speak to each prospect as an individual [Moi ici: Deve haver algo aqui que me escapa. Ignorância minha certamente, como é que gigantes conseguem lidar com segmentos de um?]"
"As accurate as big data can be while connecting millions of data points to generate correlations, it is often compromised whenever humans act like, well, humans. As big data continues helping us cut corners and automate our lives, humans in turn will evolve simultaneously to address and pivot around the changes technology creates. Big data and small data are partners in a dance, a shared quest for balance - and information.
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In our small data lies the greatest evidence of who we are and what we desire, even if, as Lego executives found out more than a decade ago, it’s a pair of old Adidas sneakers with worn-down heels."
"O PS e o BE viabilizaram uma proposta do PAN para que os copos menstruais tenham a taxa de de IVA de 6%."Entretanto, hoje pode ler-se "Copos menstruais: Parlamento aprova medida que já existia":
"Deputados deram luz verde a uma alteração que já se verificava desde 2011. Os copos são vendidos com o IVA a 6%."A treta elevada à categoria de arte.
"We find that a focus on profitability, rather than revenue growth or value creation, offers a surer path to enduring exceptional performance across all three measures.Trecho retirado de "Exceptional performance a nonrenewable resource"
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our research shows that growth tends to be more volatile than profitability overall, this suggests that steady growth in absolute terms is unlikely to result in long-run exceptional growth"
"Many of the exhibits sound too strange and too poetic to be real, and yet they are. We are shown robotic bees from the Harvard School of Engineering and Applied Sciences, health-monitoring 'smart collars' for cows and building bricks grown from living fungus. A scientist has recorded the mating calls of insects, in order to lure further insects to their deaths with 'sonic pesticide'."
"A prototype shoe using new energy technology can generate enough power to charge a dead phone, via a USB port on the side of the sneaker. It can also run electronics embedded in the shoe itself, like a Wi-Fi hotspot or a tracker that could be used to located someone in lost in rubble after an earthquake.A tracking device could be used for children or someone with a medical condition. Because the sole touches someone's foot, it can also monitor vital signs and send alerts if something is wrong. A firefighter might use the tracking device in their boots. Tracking could also be useful for someone who just needs better directions inside a GPS dead spot; the tracking function works both with and without GPS..In a disaster, the shoe could help first responders find victims. "In the first five to six hours the chances of survival are the highest, then they very rapidly drop," says Krupenkin. "So finding people is very difficult, and if someone is wearing a shoe like that, then the signal from the shoe would point operators to where he is." The shoe could also indicate which victims are still alive, so rescuers reach them first.."There are many more applications," he says. "We're designing the system so the electronics module is replaceable by the user, so if you want a new function, you can pull the existing module out of the shoe and plug in the new one.""
"It is widely believed that restructuring has boosted productivity by displacing low-skilled workers and creating jobs for the high skilled."Mas, e como isto é profundo:"In essence, creative destruction means that low productivity plants are displaced by high productivity plants." Por favor voltar a trás e reler esta última afirmação.
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"Lovaglia’s Law: The more important the outcome of a decision, the more people will resist using evidence to make it."
"If an organisation is too stable it can ossify, but if it is too unstable it can disintegrate. Successful organisations work between these two conditions or states, in what Stacey called ‘the chaos zone’."
"If the customer doesn't care about the price, then the retailer shouldn't care about the cost,"
“It's not enough that we do our best; sometimes we have to do what's required”.
"Das Leben, das uns gegeben ist, ist uns nicht als etwas Fertiges gegeben, sondern wir müssen es uns gestalten, und zwar jeder sein eigenes."
"Eine Regierung, die nichts wert ist, kostet am meisten."
"Forget trying to persuade them; light their pants on fire."
"O futuro é o que importa. O futuro é a base do significado, é de onde vem o projecto que alguém tem para si próprio"
"The single biggest problem in communication is the illusion that it has taken place."
“It is not the strongest of the species that survives, nor the most intelligent; it is the one that is most adaptable to change.”
"o Marketing só existe a partir do pensamento estratégico, caso contrário "não resulta""
"It is difficult to get a man to understand something, when his salary depends upon his not understanding it"
"Perder diversidade é como arrancar páginas de um livro. Quantas páginas poderemos arrancar até deixar de compreender o enredo?"
The great enemy of the truth is very often not the lie – deliberate, contrived and dishonest – but the myth, persistent, persuasive, and unrealistic. Belief in myths allows the comfort of opinion without the discomfort of thought."
"By strategy, I mean a cohesive response to a challenge. A real strategy is neither a document nor a forecast but rather an overall approach based on a diagnosis of a challenge. The most important element of a strategy is a coherent viewpoint about the forces at work, not a plan."
"Un desastre està punt de succeir a Espanya. El malentès de la gravetat de la crisi costarà car als inversors, ja que tindrà profundes conseqüències per a tot el sistema bancari europeu", afirma.
Entre d'altres coses, Mauldin diu que "els inversors estan fumant crack si creuen que els bancs espanyols són entre els més forts d'Europa, ja que estan amagant les seves pèrdues".
“… there are no “sunset” industries condemned to disappear in high wage economies, although there are certainly sunset and condemned strategies, among them building a business on the advantages to be gained by cheap labor”
"o vencedor da vida, o optimista que vive em incesto com o próprio ego, é o traço mais frágil do líder"
"We shall not grow wiser before we learn that much
that we have done was very foolish."
You may not be able to change the world but can at least get some entertainment & make a living out of the epistemic arrogance of the human race.
"I wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. It's when you know you're licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do."
“Trust your guts. But not too much!”
"Customers will try 'low-cost providers,' because the majors have not given them any clear reason not to." "
"Natal é quando as Crianças pedem e os Pais pagam. Défices é quando os Pais pedem e as Crianças pagam."
"A imprevidência dos povos é infinita, a dos governos é legal"
"What a man sees depends both upon what he looks at and also upon what his previous visual-conceptual experience has taught him to see"
“The leaders first task is to be the trumpet that sounds a clear sound”
"lamented the lack of any systematic data on the scale of unfunded IOUs that care-free politicians have handed out like confetti."
"Let them call me rebel and welcome, I feel no concern from it; but I should suffer the misery of devils, were I to make a whore of my soul..."
O problema não é o consumo. O problema é o consumo assente em endividamento."
"There are designations, like "economist", "prostitute", or "consultant" for which additional characterization doesn't add information."
When it becomes more difficult to suffer than change, you will change"
"Hope is not a strategy and a crisis is a terrible thing to waste"
The more you can see of the present, the more you can see of the future"
Yes, You can change the future, but only changing the present"
"Entrepreneurship is 'Having aspirations greater than your resources'"
“The single biggest reason companies fail is they overinvest in what is, as opposed to what might be."
"The first principle is that you must not fool yourself - and you are the easiest person to fool. So you have to be very careful about that"
"A estabilidade é uma ilusão"
"When we create the conditions of possibility, the universe becomes our co-conspirator"
Thinking about doing is not doing. Talking about doing is not doing. Doing is doing."
"'God has created me to do him some definite service. He has committed some work to me which he has not committed to another'.
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"Each of us has a mission, each of us is called to change the world, to work for a culture of life, a culture forged by love and respect for the dignity of each human person.
"As our Lord tells us in the Gospel we have just heard, our light must shine in the sight of all, so that, seeing our good works, they may give praise to our heavenly Father."
"The future is not there waiting for us. We create it by the power of imagination."
"confusing testosterone with strategy is a bad idea"
"Much consulting involves the application of models to a system, as opposed to getting involved in the system as a positive change agent""
"O Portugal que pára sem orçamento é precisamente aquele que vive dele e que há todo o interesse em parar."
"credibilidade da política financeira e dos seus executores está ao nível da credibilidade de uma barraca das farturas"
"The role of the manager is thought to be reduction of uncertainty rather than the capacity to live creatively in it"
"today an entrepreneur is closer to artists than managers"
"A business without a path to profit isn’t a business, it’s a hobby"
"If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)"
"Storytelling isn’t just how we construct our identities, stories are our identities"
"'He who has a why to live can bear almost any how' "
"They can because they think they can"
"Se há coisa que não suporto é misturar catequese com negócios, é a incapacidade para calçar os sapatos do outro e só pensar na nossa posição de coitadinhos, pobres vítimas indefesas dos maus e que por isso precisamos do Estado todo poderoso para nos proteger e, nem percebem na volta, os juros que o Estado cobra por esse serviço mafioso de protecção que, ainda por cima não resolve nada."
"Empathy is like a universal solvent. Any problem immersed in empathy becomes soluble."
"In victory, do not brag; in defeat, do not weep"
"Value it's a feeling not a calculation"
"An economist is someone who has had a human being described to him, but has never actually seen one."
"Don't finish first--it's not about running a rat race. Start with a better ending in mind."
"If you sit in on a poker game and don’t see a sucker, get up. You’re the sucker.”
"The 'value added' for most any company, tiny or enormous, comes from the Quality of Experience provided."
"Crediting government with the success of entrepreneurs is like crediting the guy who built Bill Gates’ garage with the success of Microsoft."
"I have found that assuming social scientists understand the difference between correlation and causality is not generally a good one."
"Promising never to raise taxes, without reaching a deal on spending, really means a high and rising commitment to future taxes."
"Some things are so foolish that only an intellectual could believe them, for no ordinary man could be such a fool"
"os bancos não financiam a economia, a poupança sim"
"I do not know the key to success, but the key to failure is trying to please everybody"
"Never be afraid to try, remember... Amateurs built the ark. Professionals built the Titanic."
"terms such as 'experiment' and 'observation' cover complex processes containing many strands. 'Facts' come from negotiations between different parties and the final product - the published report - is influenced by physical events, dataprocessors, compromises, exhaustion, lack of money, national pride and so on."
"'science in the making' is 'the consequence of [a] settlement' of 'controversies'."
"If the state wishes to spend more, it can do so only by borrowing your savings or taxing you more. And it's no good thinking someone else will pay, that someone else is you."
"All failures of strategy are rooted in the assumption that outcomes are predictable."
"Doing things like your bigger competitors is how to get killed in the wars out there"
“Uma moeda boa e forte é como a saúde. Só lhe damos verdadeiramente valor quando não a temos.”
"Life’s tough. It’s tougher if you’re stupid"
"O homem de bem exige tudo de si próprio; o homem medíocre espera tudo dos outros"
"Change is a threat when done to me, but an opportunity when done by me."
"As elites foram deixando de falar das exportações à medida que se foi percebendo que o país consegue exportar sem elas"
"Your toughest competition is the little voice inside your head telling you to stop"
"Pain is just weakness leaving your body"
"Built to last" is bad economics. Built to do something great" is the better idea. Think: "Creative destruction."
"the world is an uncertain place no matter how many Greek letter equations you affix to a problem."
"You never change things by fighting existing reality. To change s.th., build a new model making the existing model obsolete"
“No, no, you're not thinking; you're just being logical.”
"Success is not a destination. It's the trail you leave behind you."
"Winners make a habit of manufacturing their own positive expectations in advance of the event."
“You’ve got to start with the customer experience and work back toward the technology – not the other way around”
"Strategy as the "smallest set of - intended or actual - choices and decisions sufficient to guide all other choices and decisions sufficient to guide all other choices and decisions."
"When something is commoditized, an adjacent market becomes valuable"
"nature evolves away from constraints, not toward goals"
"There aren't any textbooks on what to stop doing!"
"With great power comes great irresponsibility "
"Weird things happen when you take price out of the equation for consumers"
"‘It’s so damn complex. If you ever think you have the solution to this, you’re wrong and you’re dangerous.’"
"Saruman believes it is only great power that can hold evil in check, but that is not what I have found. I found it is the small everyday deeds of ordinary folk that keep the darkness at bay. Small acts of kindness and love."
"Increasing stuff that doesn't add value dilutes existing value."
"O federalismo não é a alternativa à troika, é a troika para sempre."
"Never underestimate the difficulty of changing false beliefs by facts"
"Stressors are information"
“If you hear a “prominent” economist using the word ‘equilibrium,’ or ‘normal distribution,’ do not argue with him; just ignore him, or try to put a rat down his shirt.”
"The advantage of experiences over things for most of us is that we can make them seem unique, which = scarce, which = value"
"Pedras no caminho?
Guardo todas, um dia vou construir um castelo"
"Without risk, faith is an impossibility."
"Não posso com quem vive a achar que os outros lhe devem sempre alguma coisa."
"In a world of increasing automation, our ability to perform tasks is not nearly as important as our ability to dream. The questions we need to ask are not ones of action, but ones of meaning"
"Me arrancam tudo a força e depois me chamam de contribuinte."
"Letting people vote for expensive programs that “somebody else” will finance is a good recipe for getting people to vote irresponsibly"
"what's fairness gotta do with pricing based in value?"
"The epic battle of our generation is between the status quo of mass and the never-ceasing tide of weird."
“Price is emotional”
"There will always be a reason why you can't pursue it, until competitors create a reason why you must."
"The most important thing to study is opening theory"
"The greater the contrast, the greater the potential"
“Customers don't care about your solution, they care about their problems.”
"Todos querem conhecer a verdade, mas o que desejam é que lhes contem uma mentira em que não sejam protagonistas."
"Execution efficiency strangles innovation in the crib, but not with malice, by default.”
"Our obsession with scalability is getting in the way of unleashing the potential of the 21st century."
"The system is optimized to mitigate risk, not create value"
"Champions are made when no one is looking"
"Don't bargain on value. Half as expensive is often twice as cheap."
"Customers care about outcomes, not effort, technology, or originality."
"
"You don't have to pick between 1) playing the game and 2) not playing the game. You can *change* the game."
""The first principle is that you must not fool yourself and you are the easiest person to fool." "