Alterar a oferta (parte VI)

Parte V, parte IV, parte III e parte II.

"Yet while the internet forever changed shopping, the physical retail environment lagged behind.
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And over the next few years, the brick-and-mortar buying experience will change even more dramatically.
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"We had been operating for this idea that bigger is better, the superstore or supercenter. Now we’re seeing a shift away from that, brands closing their stores, reconsidering their footprint,"
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"At the highest level, you have more physical retail going into service,"
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places like sporting goods stores, once offering the value proposition of a large inventory of tennis rackets, are now getting into ancillary services, like the restringing of said rackets. Retailers are using services to make their brick-and-mortar locations more valuable in the face of online shopping.
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that cup of sugar you need from the store? That’s delivered. We go places for people, not things.[Moi ici: Uma ideia interessante]
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[Moi ici: Segue-se outra mensagem típica deste blogue] In a world based upon extremes, failure can often be found in the middle.[Moi ici: A polarização dos mercados e o pântano do meio-termo] Nobody likes lukewarm coffee. They want it steaming hot or poured over ice. Experts agree that retail is evolving the same way.
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"On the one hand, we will increasingly use digital services (ideally mobile apps) to purchase down-to-earth products—such as toilet paper, laundry soap, milk. I could imagine a kind of Amazon unlimited scheme that will constantly replenish our supply of toilet paper," says designer and MIT professor Carlo Ratti. "On the other hand, I see a blossoming of experiential shopping. Think about choosing fresh food produce: We will always enjoy going to a physical store where we can touch, smell, etc. The store, in turn, can become increasingly focused on providing us with unique experiences.""

Trechos retirados de "The Way You Shop Will Change Forever This Year. Here's How"