Acerca da orientação estratégica

"For you and your organization to be successful, it’s critical to understand how to set strategic direction. In looking at 100 companies, we find that more than 70 percent of successful businesses started from a process of strategic planning. Consider your current plan: is it a clear, concise and motivating driver of your daily activities? If not, sooner or later you will lose significant business to your competitors. Research out of Harvard Business School over a ten-year period showed that companies with clearly defined and well-articulated strategies on average, outperformed their counterparts by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders.
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As important as the plan itself is the thinking that goes into it. Market trends, customer value drivers and the competitive landscape will all continue to evolve at different rates, and at some point, your current strategies may need to evolve as well. If you only rely on what worked in the past and are unable to generate new insights, your products and services may become obsolete.
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Research shows that team members are 40 percent more committed when they believe their leader has a clear strategic direction.
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When a group of managers are not effective at setting strategic direction, the results can be devastating.
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There are three C’s to setting strong strategic direction for your business: clear, cut and concise.
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Clear. Setting strategic direction boils down to answering just two questions:
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1. What are you trying to achieve?
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2. How will you achieve it?
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[Cut] While not formally included in the job description, one of the main responsibilities of a leader is to act as the editor of the business. A good leader is continually monitoring products, services, processes and people’s habits for things to cut out if those things are no longer adding value.
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Think about your business: what areas should you edit—or cut off—from time, attention, people and budgets so you can add value in other areas?
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[Concise] Being concise heavily relies on the first two C’s: clear and cut. If there’s a lack of clarity in one’s thinking, and trade-offs or cuts haven’t been made, then it’s extremely difficult to be concise." 

Trechos retirados de "Strategic Direction"