"the real impacts happen when they act like small ones"

Há anos fixei um tweet de Tom Peters neste postal Too Big To Care que voltei a referir neste outro postal Too big to care.

Ontem, recordei-me dele ao ler Seth Godin em "Is it possible to care at scale?":

"Caring at scale can’t be done by the CEO or a VP. But what these folks can do is create a culture that cares. They can hire people who are predisposed to care. They can pay attention to the people who care and measure things that matter instead of chasing the short term.

Large organizations have significant structural advantages. But the real impacts happen when they act like small ones."