"It's the Benefits, Stupid!"

"It's the Benefits, Stupid! A project leader pointed out that project teams and owners focus too little on the benefits of their projects and too much on costs and schedule. It's not that cost and schedule are not important, emphasized this leader. But the ultimate reason for doing projects is their benefits. Cost and schedule are means to an end - - the end being benefits - not ends in themselves. We must therefore keep our eyes on the benefits, or we lose sight of why we do what we do, the leader concluded. - Again, the cohort was sympathetic. And again, our research supports the heuristic. First, we have found that most projects don't even measure benefits, making their study difficult. Second, project managers who do measure and manage benefits perform better than managers who do not. Not only do these managers perform better in delivering benefits, but also in delivering on budget and on time. It appears that once project managers know how to get benefits right, they know how to get everything right. They have graduated to the level of the mature and effective project leader. Therefore, if you don't already focus on benefits in your projects, now is a good time to start. You will not truly master project management until you do."

Trecho retirado de "Heuristics for Masterbuilders: Fast and Frugal Ways to Become a Better Project Leader"