"Warns of Margin Threat as Niche Brands Disrupt Industry"

Isto é um bálsamo para o autor deste blogue porque vem suportar as suas ideias à revelia do mainstream e da tríade. Recordar "profecia fácil do "hollowing", ou "radioclubização", de como uma marca forte e genuína se transforma numa carcaça, num aristocrata arruinado, fruto de deixarem os muggles à solta"

"Shares in Beiersdorf dropped more than 10 percent on Wednesday after the maker of Nivea skin cream warned that its operating margin would fall in 2019 as it invests to compete with niche brands that are disrupting the sector.
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Beiersdorf was the latest consumer goods company to reset profit expectations for 2019 after German rival Henkel and Colgate-Palmolive last month, and following Kraft Heinz's write-down last week.
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the future of mass-market labels was being challenged by the rise of small, disruptive brands as consumers increasingly expect more personalised products and services."

 Basta recordar os artigos relacionados com os marcadores até em baixo. Como não relacionar aquele "expect more personalised products and services" com a metáfora do plankton... a vida está difícil para a suckiness dos gigantes: "Mongo, micro-marcas, plancton, suckiness e emprego"

Trechos retirados de "Nivea Maker Warns of Margin Threat as Niche Brands Disrupt Industry"