Migração de valor

O desemprego, a incerteza quanto ao futuro, a desconfiança face aos políticos, o aumento dos impostos...

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Qual a reacção da massa de consumidores?

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A revista strategy+business vem recordar a migração de valor em curso, vem-nos ajudar a recuar e a perspectivar o conjunto. Para perceber a nova frugalidade, a migração de valor em curso.

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"A new frugality, characterized by a strong value consciousness that dictates trade-offs in price, brand, and convenience, has become the dominant mind-set among consumers in the United States — and probably in other wealthy countries as well. Two-thirds of American shoppers are cutting coupons more frequently, buying low price over convenience, and emphasizing saving over spending. Per capita consumption expenditure has declined across demographic groups. Consumer sentiment remains weak. These trends are not going to change, no matter the pace of economic change."

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"In short, the Great Recession has forced consumers to shift their behaviors, and many of these new behaviors will stay in place. As consumers persist in more frugal behaviors — such as trading down to private labels and buying packaged foods rather than eating out — companies that rely on pre-recession strategies and tactics will find themselves struggling against strong headwinds.
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Given the fundamental shifts in consumer behavior, consumer marketers and retailers — across categories as varied as food and beverage, home improvement, consumer electronics, and apparel — should be changing their product assortments, pricing strategies, advertising, and promotions. Companies that do this well will find the winds far more favorable, and they will prosper first and most in the new value-driven marketing environment."

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Trechos destacados de: "The New Consumer Frugality"

O deboche despesista (parte II)

Talvez estas vozes e o destino dos grandes dominós grego e espanhol venham impor o fim do deboche despesista em que os governos se têm envolvido.

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"Moody's reforça ‘outlook' negativo para dívida portuguesa"

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"Moddy's reforça outlook negativo sobre dívida pública portuguesa"

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Talvez o Dubai também ajude à festa.

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A espiral despesista e irracional em que se envolveram os governos talvez desemboque na necessidade de uma guerra para desviar as atenções... este postal dá muito que pensar "Marc Faber Sees War Against an Invented Enemy and a Big Financial Bust":

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""I think eventually there will be a big bust and then the whole credit expansion will come to an end," Faber added.
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"Before that happens, governments will continue printing money which in time will lead to a very high inflation rate, and the economy will not respond to stimulus".
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In one of his Gloomiest predictions, Faber, referred to as Dr Doom, said "the average family will be hurt by that, and then in order to distract the attention of the people, the governments will go to war".
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"People ask me against whom? Well, they will invent an enemy," Faber said."

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"Faber: The years 2006 and 2007 were "the peak of prosperity" and the world economy is not likely to return soon to that level.
Mish: Agreed. I had quite some time ago proposed Peak Credit and her twin sister Peak Earnings have arrived. Here is a snip from the former. ... That final wave of consumer recklessness created the exact conditions required for its own destruction. The housing bubble orgy was the last hurrah. It is not coming back and there will be no bigger bubble to replace it. Consumers and banks have both been burnt, and attitudes have changed."

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BTW, aquelas palavras da Moody's: "A agência destaca que a situação orçamental portuguesa "estava já a deteriorar-se há algum tempo, ainda antes de a crise financeira começar". Além disso, a economia portuguesa "está presa numa dinâmica de baixo crescimento devido à fraca competitividade", o que faz com o Governo tenha de "tomar decisões difíceis se quiser reduzir a dívida""

Devo ser masoquista...

... pois não consigo deixar de ver esta decisão "Moody's revê em baixa avaliação da dívida portuguesa" como uma decisão positiva para os contribuintes portugueses.

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Tem os seus custos? Tem!

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Mas evita ou reduz muitos outros!!!

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Assim, talvez ponha algum travão ao deboche despesista!

Passar das marcas

Thomas Jefferson presidente dos Estados Unidos entre 1801 e 1809, no seu discurso de tomada de posse disse, acerca dos governos e da su arelação com os cidadãos:

"Still one thing more, fellow citizens — a wise and frugal government, which shall restrain men from injuring one another, which shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor the bread it has earned."
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Com um milhão de penhoras de certeza que já passamos das marcas.

Calvinist destruction

Que me conhece sabe deste meu ponto fraco, I love sounbytes.
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Por isso, ao ler este texto de Evans Pritchard "Does the world have the courage to deal with its debts?" não pude deixar sorrir com o termo Calvinist destruction.
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"There are three ways out of our mess. We can pursue 1930s liquidation that purges debt through mass default. Such Calvinist destruction cannot be imposed on a modern democracy.
We can devalue debt by deliberate inflation. This will backfire as bond vigilantes boycott government debt - unless rigged by capital controls or "administrative measures". You see where this leads.
Or we can try to right the ship by paying down our debts, very slowly, by sweat and toil, navigating a treacherous course between the Scylla and Charybdis of the twin-flations, for as long as it takes. This is the only responsible course left we as we face the devastating consequences of our own credit delusions. Are we up it?"

A via Espartana (parte II)

Continuado daqui.
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"“This was not a crisis of panic. It is crisis of massive deleveraging. The shadow banking system has disappeared.”
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The root problem is that the deficit spenders of the Anglosphere, Club Med, and Eastern Europe are being forced to retrench: yet the surplus exporters of Germany and Asia cannot — or will not — create enough demand to compensate. China is growing fast but it has a GDP of $3 trillion, far too small to lift the $40 trillion bloc of OECD economies (North America, Europe, Japan) out of the quagmire."
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"The great error is to think of this as a financial crisis. Bank failures are a symptom, not the cause. He said there was “a structural weakness in global demand” that has been building for a quarter century."
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E o grand finale:
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"Any attempt by the US to inflate its way out of this debt trap risks setting off a “disorderly collapse of the dollar”.
Washington will not opt for this deliberately. Unfortunately, it may drift into such an outcome as the path of least political resistance.
Yes, but I can see plenty of other candidates for this sort of beggar-thy-neighbour somnambulism.
Others may yet beat the US to currency debauchery"
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Trechos de Evans-Pritchard recortados de "Bears still growl at the Sanctum Sanctorum of the policy elites"

Can't solve debt-induced crisis with more debt

Deleveraging-induced downturn inevitable.
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The problema was caused by irresponsible lending and the only way out is to eliminate that debt.
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Um vídeo interessante sobre uma palestra de Steve Keen.
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BTW, leiam o texto da página 7 deste relatório da OCDE... de Junho de 2007

Frugalidade e ilusionismo

Como escreve o José Silva no Norteamos sem um retorno à frugalidade tudo o que se faça não passará de pensos-rápidos.
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Como escreve Ricardo Arroja no Portugal Contemporâneo sem um retorno à poupança tudo o que se faça não passará de ilusionismo.
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"There are about six savers for every borrower in Britain, although you might not guess that from the way rate cuts are usually reported.
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The explanation is that borrowers make more noise than savers because they tend to be younger and more photogenic. Homebuyers struggling to meet mortgage payments are easier for TV and the tabloids to cover than pensioners fretting about their savings. Oh, and borrowers are wildly over-represented in news rooms for reasons that need not detain us here.
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That’s why rate cuts are usually reported as good news. But the reality of the mathematics cannot be eluded forever; no more than we can borrow our way out of debt. All the government can do is delay the day of reckoning and probably make a bad situation worse. That is what the stock market was warning us with its adverse reaction on Thursday. When the silent majority realise how much this week’s crowd-pleasing rate cut may cost them, it will prove the opposite of popular." ("Savers will pay a heavy price for the Bank of England’s desperation")