E a sua empresa, faz escolhas? (parte II)

Parte I.
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Mais um trecho de "Essentialism - The disciplined pursuit of less" de Greg McKeown que se aplica muito bem à necessidade das empresas fazerem escolhas:

"have observed learned helplessness in many organizations I have worked with. When people believe that their efforts at work don’t matter, they tend to respond in one of two ways. Sometimes they check out and stop trying, like the mathematically challenged child. The other response is less obvious at first. They do the opposite. They become hyperactive. They accept every opportunity presented. They throw themselves into every assignment. They tackle every challenge with gusto. They try to do it all. This behavior does not necessarily look like learned helplessness at first glance. After all, isn’t working hard evidence of one’s belief in one’s importance and value? Yet on closer examination we can see this compulsion to do more is a smokescreen. These people don’t believe they have a choice in what opportunity, assignment, or challenge to take on. They believe they “have to do it all.”
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I’ll be the first to admit that choices are hard. By definition they involve saying no to something or several somethings, and that can feel like a loss.
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Yet choice is at the very core of what it means to be an Essentialist. To become an Essentialist requires a heightened awareness of our ability to choose.
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When we forget our ability to choose, we learn to be helpless. Drip by drip we allow our power to be taken away until we end up becoming a function of other people’s choices—or even a function of our own past choices. In turn, we surrender our power to choose. That is the path of the Nonessentialist.
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The Essentialist doesn’t just recognize the power of choice, he celebrates it. The Essentialist knows that when we surrender our right to choose, we give others not just the power but also the explicit permission to choose for us."

Se nos estamos a entranhar em Mongo, um mundo de tribos, um mundo de excêntricos, um mundo de "weirdos", há cada vez menos mercado de massas, há cada vez menos clientes do meio-termo, há cada vez menos mercado para ofertas-médias, é preciso fazer escolhas, é preciso escolher com quem trabalhar, é preciso seguir uma paixão.
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Os que não escolhem vêem o seu antigo mercado esvair-se vítima da polarização dos mercados e atolam-se cada vez mais no pântano do meio-termo.

E a sua empresa, faz escolhas?

"The difference between the way of the Essentialist and the way of the Nonessentialist can be seen in the figure opposite. In both images the same amount of effort is exerted. In the image on the left, the energy is divided into many different activities. The result is that we have the unfulfilling experience of making a millimeter of progress in a million directions. In the image on the right, the energy is given to fewer activities. The result is that by investing in fewer things we have the satisfying experience of making significant progress in the things that matter most. The way of the Essentialist rejects the idea that we can fit it all in. Instead it requires us to grapple with real trade-offs and make tough decisions. In many cases we can learn to make one-time decisions that make a thousand future decisions so we don’t exhaust ourselves asking the same questions again and again. The way of the Essentialist means living by design, not by default. Instead of making choices reactively, the Essentialist deliberately distinguishes the vital few from the trivial many, eliminates the nonessentials, and then removes obstacles so the essential things have clear, smooth passage. In other words, Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless."

E a sua empresa, faz escolhas? Faz escolhas difíceis? Ou tenta ir a todas e servir todo o mundo?
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Trecho e imagem retirados de "Essentialism - The disciplined pursuit of less" de Greg McKeown