Como se compete num mundo de Amazons e Zalandos et al? (parte III)

Parte I e parte II.

Ainda acerca do by-pass ao mundo das Amazons, Zalandos, Continentes, Pingo Doces, FNACs et al.

"many small retailers carry inventories that compensate with quirk or quality for what they lack in breadth. Magpie-like secondhand and vintage stores are especially popular. So are businesses that carry local specialty and handmade items. Longtime retailers reflect the specific--and sometimes peculiar--tastes of their communities..These companies excel in product selection.
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"We are proud of the weird," [Moi ici: Como isto está em sintonia com a mensagem deste blogue!!!]
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"His vision has always been to rescue records from people who did not want them and turn them over to people who did," Grauzer says.
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Weber's strategy was more passionate than practical. "He just kept buying records regardless of whether they sold or not," [Moi ici: Isto é um ponto importante, muito importante. Abaixo na tabela tem tudo a ver com o criar uma network]
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"I guess it doesn't sound like a great business model," says Grauzer. "But it has worked."
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Kneib will custom-make soap in any design from almost any natural ingredient. "They want something that smells like lime or ginger or they want a certain color because it's for a wedding," she says. "We produce what they want."
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Because customers find many products unfamiliar, Papa sends them home with samples before they buy."

Trechos retirados de "These Companies' Inventories Pick Up Where Amazon's Leaves Off"