Contexto e valor (parte II)

Parte I.

"Toward service in context...
Context also influences value co-creation through its influence on service.
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One of the seminal works that addresses resources and service together within a context is Theory of the Growth of the Firm, in which Penrose (1959) describes how resources yield services.
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To summarize, the Penrosian perspective articulates that successful firms are those that own and control the resources that yield more service outputs in the context and ‘grow’ to dominate the context. [Moi ici: Como não recordar outra vez Napoleão]
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Penrose did however advance the notion that resources are distinguishable from context because they are bundles of potential service.
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Rethinking context.
Given the discussion above, it is necessary to deepen our understanding of context. We begin by acknowledging the heterogeneous and distinctive nature of context, and define a particular context as a set of unique actors with unique reciprocal links among them. The ability to define context uniquely is important because context heterogeneity affects how resources can be drawn upon for service.
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Social network analysis, in particular, can assist in making salient the heterogeneous nature of context  when it is viewed as a set of unique actors and unique reciprocal links among them.
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Visualization is also a key aspect of social networks analysis because it enables researchers to ‘see’ context and the scaleable influence of context within market structures.
By defining context as a unique set of actors and the unique reciprocal links among them, it is possible to see how hundreds of actors and links may constitute one specific context, while two actors and links may constitute another context."

Continua.