"Strategy serves as a link between an organization, with its goals and values, resources and skills, structure and organizational systems, and the external environment, with its competitors, customers, and suppliers. At the same time, it is a model or a guideline that gives coherence to the decisions made by the enterprise or the individual.Simplifica o processo de tomada de decisão porque enquadra as decisões a tomar permitindo uma resposta intuitiva a uma dinâmica externa.
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Often, the situation in which the decision-maker makes decisions is characterized by limited rationality and knowledge of the problem and of the existing options.
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Three main roles can be identified for strategy: it helps to simplify the decision-making process, to set goals, and to coordinate the actions to be undertaken to reach these goals."
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Ajuda a estabelecer objectivos que façam sentido para orientar o caminho para o futuro desejado e para reconhecer que se chegou, ou não, a esse futuro desejado.
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E coordena as acções a tomar, permitindo coordenar pessoas e recursos através de iniciativas alinhadas que transformam a realidade, que ajudam a formar o mosaico de trade-offs que dificultam a sua cópia.
Trecho retirado de "Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs" de Laura Gavinelli.
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