Não são empresas de vão-de-escada mas acreditam...

"there was an enormous, invisible cost to their adjacency moves: Each move distracted them from finding ways to grow the business they already had. As a result, they missed chances to grow their core businesses and made slow growth a self- fulfilling prophecy.
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Missing growth opportunities in your own backyard is one thing, but a second, even bigger, danger of pursuing growth through adjacencies is losing your coherence—that is, loosening the fit between the boundaries and scope of your company and what it’s distinctively good at."

Pelos vistos:

"big-box retailers such as Walmart and Tesco. Lemming-like, many are pursuing a small-format adjacency strategy."

Não são empresas de vão-de-escada mas acreditam que, no mundo dos átomos, não existem trade.-offs!!!
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Chamo-lhe, há muito, stuck-in-the-middle:

"The danger in trying to be distinctive at operating both small and large stores under one corporate roof is “averaging down”—that is, you may end up competent at both, but you won’t be the best at either. In other words, entering the small- store adjacency will very likely dilute a big- box retailer’s coherence."

E a sua empresa, também se comporta como uma célula cancerosa? "Growth for the sake of growth?
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Depois de escolhidos os clientes-alvo, é preciso alinhar as actividades num mosaico que se reforça, é preciso escolher, é preciso ter paciência estratégica.
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Trechos retirados de "The Dangers of Adjacencies Strategy"