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"Almost every small business I have ever worked with doesn’t charge enough for their products and services. This is due in part to a lack of confidence, part to a feeling of competition, and part because they have never strategically educated their clients as to the value of what they have to offer. (Moi ici: Uma velha reflexão minha, a auto-subestima das PMES aqui e aqui, por exemplo).
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Want a raise? Raise your prices. (Moi ici: Nem de propósito, quando ontem escrevi sobre o meu aparvalhamento com os partidários do jogo do rato)
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For the most part your premium products will only be marketed to highly qualified clients who already know, like, and trust you. They will expect to pay a premium for these premium products and if presented correctly, they will feel privileged to do so. That’s not a statement of arrogance as much as a statement of what people choose to do when they are allowed to appreciate value.
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Raise your prices right now, today. By the time you finish this book, you’ll feel confident that you have done the best possible thing for your business."
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Uma blasfémia para a tríade, na sequência de "Work to raise your prices"
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Trecho retirado de "Duct tape marketing : the world's most practical small business marketing guide" de John Jantsch.
