“What people informally call making money refers to profit margins: income minus cost. Making money is thus a function of increasing income and/or reducing cost. Unfortunately, most efforts toward making money focus exclusively on increasing operational efficiency by cutting cost, thereby ignoring any opportunities to reallocate money for processes that use the money more effectively to generate additional income or to reduce cost. As a result, decision makers show surprisingly little interest in investments to increase income (grow bottom-line results), other than through merger and acquisition transactions.”
Trecho retirado de "The Root Cause: Rethink Your Approach to Solving Stubborn Enterprise-Wide Problems" de Hans Norden.
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