Democratização da produção, diferenciação e um "live and let live" (empresas do mesmo sector, lado a lado geograficamente, mas que verdadeiramente não se consideram concorrentes, não é um jogo de soma nula, quanto mais o ecossistema criar valor mais todos ganham), regresso da indústria às cidades (um tema recorrente no que vou pensando e encontrando).
BTW, este é um outro exemplo da ascensão de artesãos do futuro:
"the craft beer revolution, ... is highly clustered. The good news is that many of these clusters are taking shape in places that have been subject to disinvestment and deindustrialization.
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Craft breweries find it beneficial to locate near one another so they can sell each other excess grain and hops, share equipment, and even train one another’s staff. The smallest breweries, in particular, garner large proportions of their revenue from their taprooms. Locating in a thriving brewery district can drive up foot traffic and attract beer tourists.
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While craft breweries do in fact compete against one another in these brewery districts, their products tend to be much more differentiated than those of the big brewers, making competition less direct.
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The rise of craft brewing also tracks with a desire, most pronounced among millennial consumers, for “adventure” and “variety” in the products they choose, according to the study.
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Even more importantly, brewpubs and microbreweries provide their neighborhoods with community gathering places, while craft beer brands convey a sense of pride and identity to places that could use a morale boost. And unlike traditional bars, taprooms and brewpubs tend to be family (and sometimes even dog) friendly."
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