.
Este texto "From Social Networks To Market Networks" descreve uma evolução que reduz os custos das transacções, (recordar Coase) democratizando ainda mais o acesso de pequenas organizações, capazes de coordenarem equipas de indivíduos e outras empresas ao estilo dos projectos de Hollywood.
"This many-to-many transaction pattern is key. HoneyBook is an N-sided marketplace — transactions happen in a 360-degree pattern like a network. That makes HoneyBook both a marketplace and network.
.
A market network often starts by enhancing a network of professionals that exists offline. Many of them have been transacting with each other for years using fax, checks, overnight packages and phone calls.
.
By moving these connections and transactions into software, a market network makes it significantly easier for professionals to operate their businesses and clients to get better service."
Sem comentários:
Enviar um comentário