segunda-feira, julho 20, 2015

"Listen very carefully, I shall say this only once." (parte III)

Parte I e parte II.

Agora, no mercado do fitness, o mesmo padrão, a fuga do mercado do meio-termo. A aposta no trading-down e trading-up.

HOW DO YOU FORESEE THE DEVELOPMENT OF EACH OF THE FOLLOWING MARKET SEGMENTS?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE MID-PRICED MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE HIGH-END MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE LOW-COST MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE NICHE / BOUTIQUE / STUDIO MARKET?
Sempre o mesmo padrão...

O encolhimento do mercado do meio-termo, o mercado de massas em favor dos dois extremos.

Continua.



Imagens retiradas de "Forecasting the Future of the Health Club Industry - IHRSA Industry Leader Research March 2015"

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