segunda-feira, julho 20, 2015
"Listen very carefully, I shall say this only once." (parte III)
Parte I e parte II.
Agora, no mercado do fitness, o mesmo padrão, a fuga do mercado do meio-termo. A aposta no trading-down e trading-up.
HOW DO YOU FORESEE THE DEVELOPMENT OF EACH OF THE FOLLOWING MARKET SEGMENTS?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE MID-PRICED MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE HIGH-END MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE LOW-COST MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE NICHE / BOUTIQUE / STUDIO MARKET?
Sempre o mesmo padrão...
O encolhimento do mercado do meio-termo, o mercado de massas em favor dos dois extremos.
Continua.
Imagens retiradas de "Forecasting the Future of the Health Club Industry - IHRSA Industry Leader Research March 2015"
Agora, no mercado do fitness, o mesmo padrão, a fuga do mercado do meio-termo. A aposta no trading-down e trading-up.
HOW DO YOU FORESEE THE DEVELOPMENT OF EACH OF THE FOLLOWING MARKET SEGMENTS?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE MID-PRICED MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE HIGH-END MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE LOW-COST MARKET SEGMENT?
HOW DO YOU FORESEE THE DEVELOPMENT OF THE NICHE / BOUTIQUE / STUDIO MARKET?
Sempre o mesmo padrão...
O encolhimento do mercado do meio-termo, o mercado de massas em favor dos dois extremos.
Continua.
Imagens retiradas de "Forecasting the Future of the Health Club Industry - IHRSA Industry Leader Research March 2015"
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