Isto não é estratégia!

"And what appears to be strategy, isn’t.
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Best practices. “Follow the leader” is by definition a losing proposition. It immediately and forever relegates you to also-ran status.
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They neglect context entirely. They forego thinking in favor of the silver bullet.[Moi ici: Recordar "Não existem boas-práticas"]
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thinking is the main event of strategy…thinking about how to be unique, not be the same. Even if you fool yourself into believing that you can adopt a best practice and do it better, you’ll never hold a winning position that way. A same-but better approach will result in long-term mediocrity, in which case you’ll be easily comprised by another fast follower.
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Organizational effectiveness. Certainly the optimization of a firm’s resources and processes is important, and a critical component of long-term success. But it’s just that…a component. No firm I know of ever created a sustainable leadership position or competitive advantage solely on the basis of a method like lean or six sigma.[Moi ici: Pois, recordar "Cuidado com o que escreve, não culpe a caneta"]
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Corporate efficiency has ruled many a firm in the last decade. But that’s not strategy, because it neglects a real danger: resource exhaustion at the hands of overoptimization of the wrong capabilities and activities.
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Plans. Nice, dense, long documents or decks that spell out a detailed, tactical to-do list, complete with resource allocations, timelines, budgets, and even balance sheets. What’s missing, almost every time, is the clear thinking on how all these wonderful and ambitious actions will add up to a winning position, much less a sustainable one. [Moi ici: Alinhamento!]
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Denial. “Strategy doesn’t work in a fast-changing world.” Those aren’t the exact words I hear, but they reveal the sentiment. It’s a debilitating and defensive mindset which ignores the fact that the pace of change is being set by players with new and creative strategies. It’s a mindset that almost automatically puts a firm in an entirely reactive and defensive mode, ever vigilant for possible disruption. The old cliche of “the best offense is a good defense” simply doesn’t work over the long haul.
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None of these approaches are true strategy, which is always focused outwardly on the future, and all about making the difficult choices required to win with customers and against competitors."

Trechos retirados de "What Appears To Be Strategy…Isn’t"