"Strategy has always required us to make hard choices in an uncertain context and managers have shown a disturbing tendency to seize on any pretext to avoid making those choices.Mais uma achega aquela ideia da perspectiva externa referida em "Porque as estratégias não são eternas"
“the natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools”
we must continue to define “where to play and how to win,” but on a radically compressed time frame. That doesn’t make strategy easier, it makes it exponentially harder."
Trechos retirados de "The Only Viable Strategy Is Adaptation"