Receita imbatível para bater incumbentes

"Perhaps the most important aspect of disruptive technologies is that they require a change in business model.  Kodak was unable to compete in the market for digital cameras not because it didn’t understand the concept (in fact, it helped invent it), but because the firm was making too much money selling film.
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And that, in effect, is what makes disruptive technologies so disruptive.  They challenge incumbents to change not only their products and practices, but what they have come to value.  If you’ve spent the last 50 years striving to make the world’s best film, it’s hard to embrace cameras that don’t use it."

Trecho retirado de "Is Disruption Dead?"