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Contudo, ao mesmo tempo, haverá espaço para alguns gigantes?
" The Internet makes possible an unlimited diversity of digital content and services. That encourages belief that fragmentation of audiences and the proliferation of niche products will control business success. However, the Internet also enhances social influence that concentrates attention and purchases on the most popular symbolic products. In current business reality, enhancing social influence is more important. The most profitable business strategy is using all available communication tools to make a particular symbolic package highly popular: a blockbuster."Talvez, certamente para alguns mas não consigo avaliar para quantos, mas esse não é o caminho mais provável para o crescimento das PMEs. Interessante, contudo, "blockbusters triumph for Internet-era business"
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E ainda, "Globalization Isn’t Dead, It’s Only Just Beginning".
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