... ou a focar para crescer?

Quando digo que as PME têm de anichar e encolher, muitas vezes cito o exemplo da Apple à beira da falência, "waiting for the next big thing" onde se pode ler:

"By September 1997, Apple was two months from bankruptcy. Steve Jobs, who had cofounded the company in 1976, agreed to return to serve on a reconstructed board of directors and to be interim CEO.

...

What he did was both obvious and, at the same time, unexpected. He shrunk Apple to a scale and scope suitable to the reality of its being a niche producer in the highly competitive personal computer business. He cut Apple back to a core that could survive.

...

Jobs cut all of the desktop models—there were fifteen—back to one. He cut all portable and handheld models back to one laptop. He completely cut out all the printers and other peripherals. He cut development engineers. He cut software development. He cut distributors and cut out five of the company’s six national retailers. He cut out virtually all manufacturing, moving it offshore to Taiwan. With a simpler product line manufactured in Asia, he cut inventory by more than 80 percent. A new Web store sold Apple’s products directly to consumers, cutting out distributors and dealers."

Agora leio "If You Think Downsizing Might Save Your Company, Think Again":

"We found that downsizing firms were twice as likely to declare bankruptcy as firms that did not downsize. While downsizing may be capable of producing positive outcomes, such as saving money in the short term, it puts firms on a negative path that makes bankruptcy more likely. While not always fatal, downsizing does increase the chances that a firm will declare bankruptcy in the future.

Given this finding, we sought to understand why some firms were able to survive the negative effects of downsizing while some were not. We speculated that examining firms’ remaining resources could shed light on this question. Accordingly, we examined intangible resources (captured through Tobin’s q,a measure of the value of the firm not captured by its balance sheets), financial resources, and physical resources."

Gostava que o artigo estudasse as empresas que tiveram sucesso após o encolhimento. Encolher e manter o modelo de negócio é uma coisa. Encolher e mudar de modelo de negócio é uma coisa completamente diferente.

As PME precisam de clareza: cortar custos para sobreviver no mesmo modelo pode ser o caminho para o abismo; encolher para focar, repensar e transformar pode ser o início de um renascimento.

E a sua empresa? Está a cortar para resistir… ou a focar para crescer?

Recordar "Crise no setor têxtil: Polopiqué vai despedir 300 trabalhadores e Stampdyeing com salários em atraso" ou "Dezenas de funcionários de fábrica têxtil em Santo Tirso protestam contra salários em atraso"