Para quem promove o advento de Mongo este artigo, "Why Niching Down Is an Entrepreneur's Best Chance of Standing Out" é relevante:
"Entrepreneurs are always trying to stand out, and understandably so -- after all, there is a lot of competition out there. The need to stand out becomes even more vital in light of the recent Covid-19 pandemic. [Moi ici: Recordar que a pandemia apenas veio acelerar o que já estava em curso]
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So what's the best way to stand out, especially if your business operates in a particularly crowded niche? The solution isn't to try to go bigger. Instead, it's the opposite.
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Identifying with more passionate audiences.
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While it is true that many sub-niches have a smaller potential audience than the broader niche, these smaller segments tend to be more tightly connected. If your product or service is a hit, it is more likely to take off on a community-wide level.
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Underserved sub-niches tend to have less competition, because many brands deem the smaller market as not being worth targeting.[Moi ici: Recordar a VW e as carrinhas eléctricas]
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Targeting a smaller niche also gives you the opportunity to reevaluate and strengthen your brand.
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Mourreau explained that generalist photographers rarely become the best in their niche. Those who focus on a particular subcategory of photography are eventually seen as the go-to resource when those types of photos are needed. Because they have put in the time and effort to develop that particular skill, there is far greater demand for their services than if they had remained a generalist.
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Niching down gives you the ability to identify your brand's strengths and weaknesses.
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By shifting your focus to your area of strength, you can continue to develop that ability and be better able to deliver high-quality results for your clients. Satisfied clients will naturally lead to referrals, growth from repeat customers and the ability to charge a higher premium for your services.
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Finding the right sub-niche for your brand.
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Not all sub-niches are created equal. Finding the right sub-niche requires evaluating your own brand's strengths and weaknesses, identifying gaps in the market and ensuring that there is a sizable enough audience for you to reach.
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Shrinking your potential target audience may feel counterintuitive at first. But it ultimately gives you the chance to become a big fish in a much smaller pond. By strategically pursuing the sub-niches that will work best for your brand, you can increase your profitability and better define what makes your company unique."
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