Há oito dias em Fugir da previsibilidade escrevi:
"Predictability é sinónimo de concorrência perfeita, ou seja lucros raquíticos e empobrecimento.
...
Fugir da previsibilidade é uma forma de criar heterogeneidade e fugir da comoditização, é uma forma de criar valor potencial que pode vir a ser capturado como margem superior."
Ontem, encontrei em "The Song of Significance: A New Manifesto for Teams" de Seth Godin:
"There's a huge difference between the backwardlooking work of quality improvement and the forward-looking dance of making decisions about what happens next.
If you're not willing to produce change, then you really have no options. Cost-reduction through industrial management is your only path forward. We've built world-class systems of gradual systems improvement. The measured quality of cars, computer chips, and even overnight package delivery is stunning."
As PMEs no campeonato do custo mais baixo não têm hipótese.
"In the case of the industry leader, our research showed an entirely different impact of market overlap. Market overlap seems to counteract the benefits of strategic similarity to the industry leader. This is consistent with our reasoning that dependence on the same type of resources as the industry leader and obtaining them from the same resource pools counteract the legitimacy advantages that small firms obtain through similarity to this prominent firm. In addition to this effect on the supply side, it is reasonable to understand that market overlap with the industry leader could trigger negative effects on small-firm performance due to the need to compete with this rival for the same customers (i.e., demand-side effect). Since the industry leader has a stronger position in common markets, it could attract customers more easily than small firms, having a negative impact on their results. Thus, both demand- and supply-side considerations lead to the same negative effect of market overlap on the relationship between similarity to the industry leader and small-firm performance."
Trecho retirado de "To be different or to be the same when you are a small firm? Competitive interdependence as a boundary condition of the strategic balance perspective"
Sem comentários:
Enviar um comentário