Os estúdios de cinema estão a virar-se para os ecrãs pequenos, a maioria dos donos das cadeias de cinema protestam e querem ser protegidos de um futuro que não os inclua (sim, ainda deviamos estar todos a pagar o salário dos fabricantes de velas de iluminação do século XIX)
Alguns recuam, olham para a nova paisagem e posicionam-se de um outra forma:
"Streaming services are devaluing movies as appointment viewing, but there’s already evidence that theaters can succeed by making the experience more, well, special. Late in 2019, Austin-based Alamo Drafthouse offered extremely popular “rowdy” showings of the panned Cats, encouraging audiences to shout and laugh at the terrifying, gyrating computer-generated felines on screen. It also delivers restaurant-quality food and dozens of craft beers straight to patrons’ seats.Alamo Drafthouse has also discovered that customers want to privately rent entire theaters during the pandemic, a service that makes up 50% of its top-line revenue today. (Cinemark says it has sold more than 100,000 private watch parties, generating at least $10 million in revenue.) That service may also be easier to book in the future. “I’ve never considered at-home streaming our competitor,” says Tim League, founder of Alamo Drafthouse. “We are an out-of-home experience. We’re competing against restaurants, bars, and clubs.”"
Chega-se ao fim e apetece fazer o exercício de "Oceano Azul" ou o de Horwath - Em que é que vocês são bons?
Em tempos de experimentação de novos posicionamentos ou ofertas, porque nem sempre a nova oportunidade é clara, é importante ter em conta os velhos estóicos:
"pivoting market shapers should keep one foot on the ground"
Melhor ainda, o mito do filho de Gaia, Anteu.
Trecho retirado de "Streaming Isn’t Killing Movie Theaters. It's Making Them Better"
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