terça-feira, abril 14, 2020

The Rules of the Passion Economy (parte VIII)

Parte I, parte IIparte IIIparte IVparte Vparte VI e parte VII.


"RULE #8: NEVER BE IN THE COMMODITY BUSINESS, EVEN IF YOU SELL WHAT OTHER PEOPLE CONSIDER A COMMODITY.
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A commodity is an undifferentiated product that is easily copied and replicated by others. Commodities are widgets. Generic soap is a commodity; so is the dry cleaner on your way to work and the barber down the block. Commodity businesses are price takers, meaning they get paid whatever the market price happens to be. The only way for them to be truly successful is with volume and an ability to produce more cheaply than anybody else. That’s why commodity businesses tend to be dominated by huge, global corporations that use automation and outsourcing to cut their costs to the bone.
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Passion businesses never sell commodities. By definition, a passion business differentiates itself from others so that it can charge a unique price that represents its unique value.
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Commodification is like gravity, always pulling at everyone, always trying to get each product and service and worker to fall to a common level."
Nem de propósito:




Recordar: Pregarás o Evangelho do Valor e sobretuso Privilegiar os inputs sobre os outputs (parte IX) a propósito dos adjectivos em vez dos substantivos.




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