Ainda do capítulo 2 “The Rules of the Passion Economy", retirado de "The Passion Economy: The New Rules for Thriving in the Twenty-First Century".
A segunda regra parece tirada de tantos postais escritos neste blogue desde 2006:
"RULE #2: ONLY CREATE VALUE THAT CAN’T BE EASILY COPIED.
...
you should be careful not to produce value — create a thing that people want—at scale. [Moi ici: Recordar os "sábios" da Junqueira. BTW, da próxima vez que ouvirem Vítor Bento na TV lembrem-se do que ele disse e da suckiness dos gigantes] Creating value at a large volume is something only huge companies can do profitably. ... Your value should be created slowly and carefully. Absorbing the significance of this point can be hard. Only focusing your attention on those things that reach a relatively small and strongly opinionated customer base, things that are hard to do, will be worth your while. [Moi ici: Recordar as tribos assimétricas de Taleb]
...
in the current economy, you want to do the opposite of what in the past has usually been considered good business sense. The moment one of your products or services takes off and becomes widely copied, you should begin abandoning it and looking for the next thing.
The more stuff you make or the more clients you take on, the harder it is to maintain excellence and to adapt your products and services in a way that both you and your customers want. Leave scale for the mass market. The Passion Economy is about quality and the conversation you have with your clients." [Moi ici: Recordar a co-criação]
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