quinta-feira, junho 15, 2017

COAR-map e mapas da estratégia (parte IV)

Parte Iparte II e parte III.
"Step 3: Clarify competitive objectivesAfter identifying the customer and stakeholder outcomes, the next step is to identify the competitive objectives that need to be achieved to gain a sustained competitive advantage in the marketplace.
This graphic enabled managers to see why investments had to be matched with the desired outcomes. For example, time, money and effort spent on simply increasing the untargeted productivity of the sales force were unlikely to effectively produce the desired behavior."

 Trechos retirados de "How strategy execution maps guided Cisco System’s Sales Incentive Compensation plan"

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