Tantos "Mea Culpa" por fazer...

E esta frontalidade? "Amazon didn’t kill Macy’s. Macy’s did.":

"Macy’s has said that it has too many stores, in too many underperforming locations. It’s closing 100, and no one should be surprised if that number grows in future years.
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Macy’s has also blamed what it calls “changing customer behavior.” That’s code for the rise of Amazon.com and the adoption of e-commerce shopping in general. It’s also the idea that a new generation is spending more money on experiences over physical goods.
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But while Amazon has certainly had a hand in Macy’s struggles — and we’ll get back to this in a bit — Macy’s should look within, first, for the cause of its current predicament.
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Prior to the rise of e-commerce, Macy’s could get away with some of this. But you can now buy the same stuff in lots of places — whether from Amazon or a brand’s own website. Comparing prices has gotten infinitely easier, too.
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[Moi ici: Recordar as fiambreiras e Bruce Jenner] In stores, it’s trying to go upmarket and downmarket at the same time. [Moi ici: Pois ... stuck-in-the-middle]
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It announced a new store concept in 2015 called Macy’s Backstage, an off-price outlet meant to compete with popular discount retailers like T.J. Maxx, Nordstrom Rack and Marshalls.
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At the same time, Macy’s said in 2015 that it was going to add upscale merchandise to its top 150 stores. Being in the middle is tough.
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The middle is definitely tougher with Amazon aiming directly for your business — what with a huge, and growing, selection of clothes and accessories and plans to build a bunch of its own brands in-house. By some estimates, Amazon will pass Macy’s in clothing sales this year.
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The bottom line, however, is that Macy’s stores, by and large, have looked and felt the same forever. And in digital, Macy’s has long been on the defensive."

É como o erro humano, a culpa é dos clientes,  algo que nos absolve de nos responsabilizarmos nós mesmos pelo que nos acontece.