domingo, junho 19, 2016

Um exemplo a seguir com atenção (parte III)

Parte I e parte II.
"2015 marked the newspaper sector’s worst year since the Great Recession, with average weekday circulation for both print and digital subscriptions falling another 7 percent, the biggest dip since 2010. It’s not just circulation—most of the stats point down. In 2015, publicly traded newspaper companies’ overall advertising revenue fell 8 percent, the greatest decline since 2009. Accordingly, newsroom employment has continued to plunge, with an overall loss of about 20,000 positions (39 percent) over the past 20 years.
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The death of newspapers seems imminent.
...
In other words, newspapers no longer own the news. And not just financially. Newspapers are losing their grasp end to end, as tech companies become more integral to the news experience by introducing new distribution platforms (e.g., Facebook’s Instant Articles) and overtaking the core elements that have traditionally defined the newspaper industry."
Nesta série estamos a ver um exemplo de um sector, centros comerciais, a fazer experiências para dar a volta e arranjar alternativas para ultrapassar disrupção a servir os overserved. O que é que a imprensa arcaica está a fazer? Estão exactamente na mesma situação, a ser disrompidos pela internet a favor dos overserved. Recordar o choradinho de Janeiro passado em que circulava movimento para pedir ao Estado que obrigasse os contribuintes a pagar a sua existência, sem experiências, sem fuçar, sem evolução:



Trecho retirado de "The Hourglass Is 'Nearing Empty' on the Newspaper Industry"

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