domingo, junho 19, 2016

Parte IV - ainda experimentando mais com mais experiências

Parte I, parte II e parte III.
"America's malls have been dying for years. Of the nearly 1,200 enclosed malls in the U.S., one-third are doing so poorly that they aren't generating enough money to pay for the maintenance of the structures themselves. Part of this decline can be traced to the Internet. Now that consumers can easily buy products online, brick-and-mortar retail stores can't afford to simply serve as showcase rooms, only to see visitors buy the very products they offer from Amazon at lower prices. They need to offer exceptional in-person experiences to keep customers coming, buying in, and returning to their stores.
In the midst of this graveyard of malls, new retail concepts are emerging.
"We're really interested in creating a reason for customers to come to the store several times a week.
He points out that a brick-and-mortar store needed to offer more than a mere physical space for selling products. Boyarsky wants people to associate his brand with not only fashionable activewear, but also a whole world of experiences connected to wellness surrounding fitness, nutrition, and special activities. "We want to be seen as a curator of the fitness world,""
Trecho retirado de "In The Graveyard Of American Malls, Bandier Is Reimagining The Brick-And-Mortar Store"

1 comentário:

CCz disse...