Qual o ex-libris, o avatar do fornecedor low-cost?
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A Amazon!
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Como lidar com a Amazon?
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Oferecer um preço mais baixo?
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Come on!?!? Não vai mais vinho para essa mesa!
Trechos retirados de "Beyond Amazon: 5 Niche Ecommerce Sites Driving Innovation In Online Shopping":
"sites like Amazon try to provide a solution for nearly every product, and therefore can't offer up a custom or focused experience for very specific products or shoppers. Today, a number of niche sites are creating new kinds of shopping experiences that change the way people discover products.Em todo o lado esta evolução... entretanto, há os que acham que é tudo uma questão de estímulos, apoios e outras mezinhas.
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This site is not only focused on a very specific audience, but a very personal and intimate product as well.
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finding unique ways of selling a product in order to cater to niche markets
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The company provides a wide variety of items — all of them themed for the company's specific audience. This is a classic example of finding a market, and building whatever product happens to appeal to them.
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What all of these sites share is focus — and this allows these smaller services to compete with the do-it-all giants. This is a powerful lesson and can certainly be applied to other industries."
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