Amâncio Ortega era um pacato subcontratado, até que um dia [em 1975] aconteceu-lhe uma desgraça..."

"Amâncio Ortega era um pacato subcontratado que produzia em regime de private label para quem o contratasse. Até que um dia [em 1975] aconteceu-lhe uma desgraça..."
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Primeiro, os resultados:

"Inditex, the fast-fashion retailer's parent company based in Spain, recently said profits in the first quarter jumped by a whopping 28%. Sales were up by an impressive 14%."

Segundo, a justificação, um modelo de negócio diferente:

""Unlike fast-fashion retailers, which have buying teams sourcing current trending fashion from third-party vendors, traditional specialty retailers have design teams creating product they believe is going to be trending 12 months out,
...
Zara's unconventional business model eliminates this risk [Moi ici: have a "fashion miss," it means markdowns,].
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The company's strategy involves stocking very little and updating collections often. Unlike brands that update only once a season, Zara restocks with new designs twice a week, [Moi ici: Os membros da tríade ficam à nora com estas cenas que arrasam os modelos baseados no Homo racionalis]
...
it encourages customers to come back to the store often. It also means that if the shopper wants to buy something, he or she feels the need to buy it to guarantee it won't sell out.
...
"They broke up a century-old biannual cycle of fashion," an analyst told Hansen. "Now, pretty much half of the high-end fashion companies" — Prada and Louis Vuitton, for example — "make four to six collections instead of two each year. That's absolutely because of Zara."
Specialty retailers will need to follow suit in order to succeed, according to Goldman."

Recordar:

• Etapa 1: a narrativa (Dezembro de 2009)
• E que tal agarrar o destino com ambas as mãos? (Março de 2011)
• Para macro-economistas, políticos e comentadores de coisas económicas (Março de 2012)
• Modelos de negócio: escolhas e consequências (Novembro de 2012)

Trechos retirados de "This clothing company whose CEO is richer than Warren Buffett is blowing the competition out of the water"