"the impact of pricing reductions on profit"

Um tema recorrente neste blogue mas que nunca é demais sublinhar, "Do you understand the impact of pricing reductions on profit?":

"In the study McKinsey worked with the Global 1200.  They found that a 1% price increase – if the demand remained constant – would result on average in an 11% increase in profits.  Not bad.  Think how many more units those companies and yours would need to sell to achieve an 11% increase in profits at your present pricing.
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One moral of the story is – it is worthwhile to have an accurate assessment of the impact of price concessions on profit."