As estratégias nunca são eternas ponto

As estratégias nunca são eternas ponto.
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Aquilo que é verdade hoje funciona, é mentira amanhã e não funciona.
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Em "Whole Foods, Half Off" apanhamos um exemplo. Uma empresa fundada e desenvolvida para um nicho, viu esse nicho crescer o suficiente para ser atractivo para outros actores no mercado.

"As the economy recovered, so did Whole Foods, posting some of its best years. Its stock price rose to $60, [Moi ici: Estava a $30 em 2007 e caiu para $4 com a Grande Recessão] and in the fall of 2013, its market capitalization exceeded that of Kroger, the 130-year-old giant that operates more than 2,000 stores. The visible trend toward healthy, natural foods sparked a new wave of competition. Fresh Thyme, backed by $50 million in private equity, started an aggressive expansion across the Midwest. Sprouts, a Phoenix-based grocer with an emphasis on smaller stores and cheap produce, had one of the biggest initial public offerings of 2013. It’s now in 11 states.
At the same time, traditional supermarkets, noticing that shoppers were losing their taste for processed foods, scrambled aboard the healthy foods bandwagon. “Everyone seemed to realize at the same time that the market was tipping,” says Robb.
Suddenly it became clear that Whole Foods was vulnerable."

Embora a missão permaneça, algumas escolhas sobre como a cumprir tiveram de ser alteradas. E a vida continua.
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E na sua empresa, que escolhas que funcionam hoje, precisam de ser alteradas amanhã, porque amanhã já não vão funcionar?