terça-feira, fevereiro 10, 2015

"Sell outcomes not products"

"Sell outcomes not products.  You win more often when the customer has a clear understanding that you can help them to do what they need to do better than the competition.  How can you help them achieve their business goals and leverage their opportunities more effectively and more efficiently than anyone else?"
Trecho retirado de "Beat your competition – focus on the customer"

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