"Treat different people differently. Anything else is a compromise"

Em sintonia com "efficiency without effectiveness is inherently inefficient" este delicioso trecho de hoje de Seth Godin:

"It's easy to lump people together into categories, easier still to say, "I know how you feel." But we don't, we can't, and given the choice, people will choose to be the people they wish to be.

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Mass markets were a shorthand forced on marketers who had too little time or information or leverage to treat different people differently. They are the result of the mass merchant, the mass media and mass production. But humans aren't a homogeneous mass, we are individuals, as individual as we dare to be.

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Marketing and governance and teaching and coaching and writing are built on a foundation of 'everyone', but in fact, we'd rather be someone.

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Treat different people differently. Anything else is a compromise."

Daí Mongo, daí o Estranhistão, daí o terreno adequado à concorrência imperfeita, daí a vantagem de David e das PMEs.

Trecho retirado de "All the same"