"Business leaders often think of “efficiency” and “productivity” as synonyms, two sides of the same coin.Um trecho em sintonia com a mensagem do Evangelho do Valor propagado por este blogue. Em vez do foco na eficiência para reduzir o custo unitário, focar a produtividade, via numerador, para aumentar o preço unitário.
When it comes to strategy, however, efficiency and productivity are very different. At a time when so many companies are starved for growth, senior leaders must bring a productivity mindset to their business and remove organizational obstacles to workforce productivity. This view differs substantially from the relentless focus on efficiency that has characterized management thinking for most of the last three decades, but it is absolutely essential if companies are going to spur innovation and reignite profitable growth."
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Trecho retirado de "Great Companies Obsess Over Productivity, Not Efficiency"