"Fortunately, the footwear novices [Moi ici: Sem experiência no mundo do calçado, simplesmente com a ideia de que haveria uma lacuna na oferta de sapatos para um determinado segmento] had a veteran to help them through this process. In August 2012, Nelson overheard then-Saks Fifth Avenue brands director Bertrand Guillaume griping in a Manhattan barber shop about having to source a shoe line for the department store. He said he was tired of dealing with agents and distributors instead of designers and craftsmen, Nelson recalls. Six months later, Guillaume was in Spain overseeing a factory and a handful of suppliers as Jack Erwin’s new head of product.E não é o retalho tradicional, é toda a cadeia posta em causa:
Although they won’t share financial details, Nelson and Gerson say sales have tripled both years. “We always said we’d like to do $100 million a year after five years,” Nelson says. “So far, we’re right on track.”"
"He said he was tired of dealing with agents and distributors instead of designers and craftsmen,Este é a realidade de Mongo. No Estranhistão a realidade está em permanente mutação. O que funciona hoje, está em risco ou mesmo obsoleto amanhã.
As orders stacked up, Nelson and Gerson dug deeper into their supply chain and found more middlemen to cut: the leather distributors, the shoelace guy, the companies that source the eyelets and thread. Once they started doing it all themselves, quality improved, margins went up, and the company’s return rate is now “well under” 30 percent, Gerson says."
Um único critério.
Seduzi-los com uma proposta de valor adequada.
Desenhar um modelo de negócio sustentável.
Pobres Pigarros, sempre prontos a lançar providências cautelares, reais ou figuradas, para atrasar o avanço do futuro!