O mundo é um lugar heterogéneo (Mongo)

Uma das citações na coluna das mesmas é:

"When something is commoditized, an adjacent market becomes valuable"

 Algo que escrevi aqui no blogue pela primeira vez em 2013.

Penso:

• nas televisões a cores que não mataram as televisões a preto e branco;
• nos discos de vinil;
• nas cassestes audio;
• nos filmes a preto e branco;
• nos catálogos em papel;
• nos jogos de tabuleiro;
• nas livrarias independentes.

Agora descubro, "When firms may benefit from sticking with an old technology":

"In some markets, the rise of a discontinuous technology, besides posing a substitute threat to the old technology, further exposes niche segments where customers continue to favor the old technology. This paper predicts that within such a market, as competitors increasingly adopt the new technology for varied motives, firms sticking with the old technology may see their performance declining before rebounding and potentially reaching new heights.

...

this paper further emphasizes the importance of attending to the inherent heterogeneity of a demand context in analyzing the dynamics of technological change and its performance implications at both the market and firm levels. Such demand heterogeneity, due to varied sources, may preserve niche opportunities in a market for an old technology, preventing it from complete displacement by the new technology. This subsequently makes it possible for firms sticking with the old technology to thrive for an unexpectedly long period despite the rise of a new technology with superior functionality."

O mundo é como o planeta Mongo, uma paisagem muito enrugada.