"This article explores the nature of differentiation in microenterprises... Using a combined sample of nearly 10,000 microenterprises across eight developing countries, I estimate that a standard deviation increase in differentiation is associated with approximately an 11 percent increase in revenues and an eight percent increase in profit, [Moi ici: Acerca da importância da estratégia ... gente preocpada com os outputs, em vez de dar primazia aos inputs ou outcomes] relative to the sample mean. ... Finally, I estimate the impact of common policy interventions on microenterprise differentiation. The results suggest that standard business skills training interventions have little effect on differentiation [Moi ici: Sintomático... faz-me lembrar a conversa do excel. BTW, ainda esta semana visitei a Viarco] and that access to individualliability microfinance may actually decrease it.
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Due to the difficult conditions under which many microenterprises operate, it is broadly assumed differentiation will be difficult to achieve, as proprietors cope with constraints on financial and cognitive resources.
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The goal of the empirical exercise is to shed light on which constraints are most crucial in limiting microenterprises' ability to differentiate, and whether or not these constraints can be released. The results provide clarity on the shape of the relationship between differentiation and performance in microenterprise, which types of microentrepreneurs are most likely to differentiate, and what impacts existing policy interventions have on differentiation outcomes.
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I find that propensity to differentiate decreases with age in a strikingly linear relationship. Differentiation also increases with years of education, with a particular boost after secondary school.
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From a practitioner standpoint, this work aims to demonstrate the relevance of strategic positioning in microenterprises. [Moi ici: Algo que procuramos fazer neste blogue desde o primeiro momento. Infelizmente todas as semanas encontro exemplos de PMEs que querem ser tudo para todos] While strategy and management researchers have posited that differentiation could be an effective source of competitive advantage in this population of businesses, these constructs are not salient in most policy-adjacent work. Indeed, the words "differentiation", "strategy", or "positioning" cannot be found in any of several excellent research summaries of policy programs directed at microenterprises. [Moi ici: Tão interessante!] While this analysis does not demonstrate a causal relationship, the robust association between differentiation and performance described in the results warrants an examination of a) whether an cost-effective interventions can successfully help microentrepreneurs achieve a more differentiated offering, and b) if such differentiation then translates causally to improved performance. The results of this analvsis provide suggestive evidence as to what tvpes of interventions mav prove impactful and which population of microentrepreneurs might be most effective to target."
Trechos retirados de "Differentiation in Microenterprises"
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