- “When you appeal to everyone, you actually appeal to no one.” - Recordar Entimema (parte II)
- "Profitability is quite simple. Maximize your top line and minimize your costs. Positioning is really important. If you try to appeal to everyone you don’t differentiate and are a commodity. Commodities do not command higher prices."
- “It’s your strategy and positioning that dictate the pricing. It’s not the other way around.”
- “Go narrow and go deep.”
- “The value we provide is the peace of mind that we give a client.”
domingo, setembro 04, 2022
Para aumentar a produtividade a sério
Um podcast excelente sobre o tema do pricing, da diferenciação, da focalização num nicho, do valor, para aumentar a produtividade a sério.
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