Mostrar mensagens com a etiqueta entimema. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta entimema. Mostrar todas as mensagens

domingo, setembro 04, 2022

Para aumentar a produtividade a sério

Um podcast excelente sobre o tema do pricing, da diferenciação, da focalização num nicho, do valor, para aumentar a produtividade a sério.

  • “When you appeal to everyone, you actually appeal to no one.” - Recordar Entimema (parte II)
  • "Profitability is quite simple. Maximize your top line and minimize your costs. Positioning is really important. If you try to appeal to everyone you don’t differentiate and are a commodity. Commodities do not command higher prices."
  • “It’s your strategy and positioning that dictate the pricing. It’s not the other way around.”
  • “Go narrow and go deep.”
  • “The value we provide is the peace of mind that we give a client.”