"Very few things scale forever.
The hardest moment to stop scaling our work is the moment when it’s working the best.
And that’s precisely the moment when we need to have the guts to stop making it bigger."
Não ser capaz de tomar esta decisão leva a zombies que vivem à custa de um esquema Ponzi.
"Go-to-market choices involve uncertainty because they are made within a system with many moving parts. ... committing to a single strategy is hard because it requires giving up all the other possibilities.
...
Each choice naturally constrains others that follow. [Moi ici: Como não recordar o espaço de Minkowski] This process forces discipline because it comes with a strong internal logic that connects all elements."
1º trecho retirado de "Crowding the pan".
2º trecho retirado de "Big Picture Strategy- The Six Choices That Will Transform Your Business" De Marta Dapena Barón.
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